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The Event Proposal


 From organizing a seminar
for members of your
industry to seeking
sponsorship in order to run
a comedy evening,
a proposal is a
comprehensive document that
outlines every element of
an event.
Why is Event
Proposal important?
Things that must
include in Event
Proposal:
Things that must include in Event Proposal:

01 Business VENUS MARS


Introduction
02

03

04

JUPITER SATURN NEPTUNE


Things that must include in Event Proposal:

01 Business Description MARS


Introduction of the Event
02

03

04

JUPITER SATURN NEPTUNE


Things that must include in Event Proposal:

Event
01 Business Planning
Description
Introduction of the Event Services to
02
Be Provided
03

04

JUPITER SATURN NEPTUNE


Things that must include in Event Proposal:

Event
01 Business Planning
Description
Introduction of the Event Services to
02
Be Provided
03

04
Examples of NEPTUNE
SATURN
Your Work
Things that must include in Event Proposal:

Event
01 Business Planning
Description
Introduction of the Event Services to
02
Be Provided
03

04
Examples of Proposed NEPTUNE
Your Work Costs
Things that must include in Event Proposal:

Event
01 Business Planning
Description
Introduction of the Event Services to
02
Be Provided
03

04
Next Steps &
Examples of Proposed
Contact
Your Work Costs
Information
01

02
How you write
03

04
Event Proposal?
Event Proposal:

01 1. Story
02 2. Share
03 3. Sell
04 4. Smart 
5. Sincere
02

01

02
Finalizing the Event
03 Concept with the
04
Event Team
The Event Concept
Event Design
What Is Event
Styling?
How to Plan an
Event?
How to Plan an Event?
1. Define goals and objectives

2. Establish an event budget

3. Build your events team

4. Pick your venue and date

5. Develop event branding

6. Plan your program

7. Confirm sponsors, exhibitors, and speakers

8. Identify and select your tech tools

9. Create a marketing and promotional plan

10. Determine your measurement 


The Difference Between an
Event Theme &
an Event Concept
The Event Execution
and Evaluation
EVENT
EXECUTION​
EVENT EXECUTION

How to Execute Events?


EVENT EXECUTION

STEPS TO SUCCESSFUL
EVENT EXECUTION:
EVENT
EVALUATION​
EVENT EVALUATION

What is the Basic Event


Evaluation Process?
EVENT EVALUATION

Steps to Measure Your


Success:
Step 1: Use SMART goals
Step 2: Compare your event
to your competitors
Step 3: Make observations
during the event
Step 4: Ask guests for
feedback on site
Step 5: Send feedback
surveys after the event
Step 6: Collect press
clippings and media
mentions
Step 7: Look at social
media engagement
Step 8: Tally up how
many people attended
Step 9: Look at your
event budget
Step 10: Hold a debriefing
with your event team
THANK
YOU!

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