BOOK REVIEW:

HOW TO WIN FRIENDS

& INFLUENCE PEOPLE
Breakthrough Program Session
Day 45 – July 9, 2021
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Dale Carnegie

▸ A self-help book written by Dale

Carnegie, published in 1936.
▸ Over 30 million copies have been
sold worldwide, making it one of
the best-selling books of all time.
▸ In 2011, it was number 19 on
Time Magazine's list of the 100
most influential books.
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1 - Give honest and sincere appreciation.

▸ Don’t criticize and complain.

“Be ‘hearty in your approbation and lavish in your

praise,’ and people will cherish your words and treasure
them and repeat them over a lifetime – repeat them
years after you have forgotten them.”
- Dale Carnegie
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2 - Be genuinely interested in other people.

▸ Be a good listener. Practice “BE WITH”

▸ Encourage others to talk about themselves.
▸ The golden rule is to treat other people how
we would like to be treated. Make the other
person feel important – and do it sincerely.
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3 - Arouse in the other person an eager want.

▸ Forget our own perspective and begin to

see things from the point of view of others.
▸ Always ask, “What’s in it for my prospect?”
▸ Talk in terms of the other person's interest.
The royal road to a person's heart is to talk
about the things he or she treasures most.
 Key to Influencing
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Others
The only way on earth to influence other
people is to talk about what
they
want and show them how to get it.
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4 – Remember names.

▸ Remember that a person's name is, to that

person, the sweetest and most important
sound in any language.
▸ People love their names so much that they
will often donate large amounts of money
just to have a building named after
themselves.
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To memorize names:
 If you don’t hear the name distinctly,
ask the person to repeat it
 For unusual names, ask for the spelling
 Repeat the name several times during the conversation
 Associate the name with the person’s features,
expression, and general appearance
 Write it down later so you can visualize the name as well
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5 – Avoid getting into an argument.

▸ Whenever we argue with someone, no

matter if we win or lose the argument, we
still lose.
▸ Never say "You're wrong.“ If possible,
correct in private and praise in public.
▸ But if you are wrong, admit it quickly and
emphatically.
“ People do business with people
because they choose to, not because
they have to. We can always find others
doing the same thing or selling the
same product. It's the personal
connection that makes the difference.