CONTENTS

 COMPANY OVERVIEW
 VISION AND MISSION
 HISTORY
 PRODUCT PORTFOLIO
 MARKETING STRATEGIES
 HR PRACTICES
 FINANCIAL ASPECTS
 FUTURE OF ITC
 COMPANY OVERVIEW
 ITC was incorporated under the name of 'Imperial
Tobacco Company of India Limited‘ in 24th August 1910.
 Chairman:- Y C Deveshwar
 ITC is one of India’s most valuable company.
 It is rated as world’s best big companies, Asia’s ‘Fab 50.
 ITC ranks among India's `10 Most Valuable (Company)
Brands'. And it is the 2nd largest FMCG company in India.
 CONTD…..
 ITC has a diversified presence in
 Cigarettes
 Hotels
 Paperboards
 Packaging & Agri-Business
 Packaged Foods & Confectionery
 Information Technology
 Wills Lifestyle
 Personal Care & Stationery
 Safety Matches & other FMCG products
ITC’s VISION

ITC’s MISSION
 HISTORY
 24 Aug1910 – ITC incorporated under the name of 'Imperial Tobacco
Company of India Limited'.
 1974 – The Company's ownership progressively Indianised, and the
name of the Company was changed to ITC Limited (Indian tobacco
company).

 1975– The Co. launched its HOTEL BUSINESS which was named
‘ITC-Welcome group Hotel Chola’.

 1979 – ITC entered the Paperboards Business by promoting

Bhadrachalam Paperboards Limited, which today has become the
market leader in India.
 CONTD……
 2000– Lifestyle Retailing Business with Wills Sport
range of international quality relaxed wear for men and
women.
 2000 – ITC InfoTech India Ltd.
 2001 – ITC entered in Food Business with launch of
‘Kitchen Of India’ ready-to-eat Indian gourmet dishes.
 2002– Safety Matches.
 2003– Agarbattis.
PRODUCT PORTFOLIO
 RURAL PROJECTS

The e-chaupal empowers farmers with

Mangaldeep incense sticks
relevant information.
WELCOME GROUP OF
HOTELS
 OTHER PRODUCTS LIKE

 Kitchens of India
 Mint-O

 Candy man
 Bingo
 MARKETING STRATEGY
MARKETING MIX
 PRODUCT
 PRICE
 PLACE
 PROMOTION
 SWOT ANALYSIS
STRENGTHS WEAKNESS
Brand Unrelated
diversification

OPPORTUNITY THREATS

Rural Market Increasing tax in

cigarettes
E-chaupal Health hazards
 HR PRACTICES

 RECRUITMENT AND TRAINING

 EMPLOYEES

 CULTURE
 FINANCIAL ASPECTS
2006 2010 CAGR %
Gross Turnover (Ext.) 5863 11815 11
Net Turnover (Ext.) 2912 6470 12
PBIT 707 2344 19
PBT 587 2319 22
PAT 347 1593 24
Capital Employed 2085 6619 18
EPS (Rs.) 14 64 24
Book Value per share (Rs.) 55 259 25
Op. Profit Margin (%) 24 36
Net Profit Margin (%) 12 25
Return on Capital Employed (%) 34 35
Total Shareholders Return (%) 23
Segment Dominance Contribution %
Revenue PBIT
Cigarettes 70% share 77.0% 87.7%

Paper & Packaging board – No. 1 in 7.3% 10.7%

Package. Asia

Agri- 1of the largest exporters 7.0% 3.7%

business from India

Hotels ITC Group ranks No.2 4.3% 5.4%

FMCG 20% share of greeting 4.4% 7.5%

(Others) cards market,

'Aashirvaad' atta is No.1 in

branded segment
 FUTURE OF ITC

 FUTURE OF ITC Company that would definitely enter

more businesses in coming years.

 A challenge to maintain its reputation as most reliable

company.

 To continue to provide better quality so as to provide

value for its products.