Don Honorio Ventura State University

Bacolor,Pampanga
College of Business Studies

Feasibility Defense
Aquino, Rhea S.
Cruz, Eddie Boy M.
Dimacali, Karen H.
Flores, Rica S.
Fuentes, Rochelle H.
Gueco, Christelle M.
Hernandez, Jenalyn L.
Libuan, Joan P.
Manabat, Abigail D.
INTRODUCTION
 Our proposed product in this
feasibility study is Citronella
Soap made of Citronella and
Lavander. The raw materials to
be used are: citronella, lavender,
lye, coconut oil and water.
 Organizational Chart

• The proponents choose

Line and Staff of
organization.
Target Market and 4P’s
The target market of households in the
City of San Fernando Pampanga (segmented)
Barangay 2016 2017 2018 2019 2020

Household Household Household Household Household

Baliti 1,229 1,246 1,264 1,282 1,300
Bulaon 5,563 5,641 5,721 5,802 5,583
Calulut 8,505 8,625 8,747 8,870 8,995
Del carmen 1,325 1,344 1,362 1,382 1,401
Del pilar 2,087 2,116 2,146 2,176 2,207
Dolores 4,413 4,475 4,538 4,502 4,567
Maimpis 2,128 2,158 2,188 2,219 2,250
Malpitic 1,588 1,611 1,633 1,656 1,680
Quebiawan 2,229 2,261 2,293 2,325 2,358
Saguin 1,575 1,597 1,619 1,642 1,665
San 4,545 4,609 4,674 4,739 4,806
Agustin
San Isidro 2,008 2,036 2,065 2,094 2,124
San Jose 3,451 3,500 3,549 3,599 3,650
Sta Lucia 1,684 1,708 1,732 1,757 1,781
Sto Niño 1,984 2,012 2,040 2,069 2,098
Sindalan 3,197 3,242 3,288 3,335 3,382
 Product
Place
The company chooses to intensive distribution, they
can sell their product to different outlets or store that
is available in the target market area.
Price
The proponents decided to use market
penetration in penetrating the market.
SUMMARY

Raw Materials per piece 20.42757937

Labor Cost per piece 1.691470681

Overhead cost per piece 0.95

UNIT COST PER PIECE 23.07

Mark up 50%

SELLING PRICE PER PIECE 34.605 or 35

Promotion
Social Media
Flyers
Coupons
Freebies
(Foldable Fan,
T-Shirt,
Facemask,
Ballpen with
Alcohol)
Calendar
Keychain
Production Process
 Benefits to the Environment
Consumer
Supplier
Employee
Community
Government
General Manager 26,000.00 26,000.00 3,280.00 910.00 520.00

Thecompany
The
Theenvironment
company facing
benefits a threat   inbythis
the government
can generation,
simply
benefit submitting all
the City San
the The company
Suppliers
requirements needed assure
gain
in
26,000.00 that
more
opening
26,000.00 they
especially in the business industry wherein there as
the will
complete
company
3,280.00 do
such
910.00 their
arethe
520.00

Fernando, Pampanga by creating local jobs,

Production Supervisor
 

some
best
Business businessmen
to give
permit. Andthe who
also,consumer
by doesn't
paying thegoodevenquality
care
appropriate if and
amounttheyof tax,
understanding
giving donations of the in business
times of they
calamity serve,
Marketing Supervisor 26,000.00 26,000.00 3,280.00 910.00 520.00

destroy the environment just to gain

because this tax is the lifeblood of the government without profit. The this
because there
benefitare thetoareas inthem.
San Fernando
14,000.00 14,000.00 1,830.00 490.00 280.00

effective products satisfy And also,

Accountant (on call)

company will environment by that

practicing the
and
government this
3R (reuse,
is allows
nothing,
reduce
them
aside
and
from to
recycle).
meet
that, the their
tax
Aside from in
needs
the
that,
company
the
that always gets flood, sponsoring their
Bookkeeper 13,000.00 13,000.00 1,700.00 455.00 260.00

consumers
pays
company product soapistika is made from organicto
will help thewill
Sales Person (2)
be benefited
government
12,600
to fundby
12,600
helping
their
1,635.00
project them
441.00
for poverty,
252.00

moreand
fiesta,
infrastructure. effectively.
And also,32,760.00willThey
lastly, it the help to earn
company
32,760.00 increaseadditional
1,440.00 can help to
the economy
382.2 of the
218.4
plants where it can cause no harm not just to people
Production Staff (3)

be protected
increase
Philippines. fromthe mosquito
community biteseconomy
 
that can cause
   

incomebut
Driver
and alsotheir
to thecustomer
12,000.00
environment
12,000.00 1,570.00
also will
420.00 240.00

diseases.
increase.
 SOAPISTIKA
Citronella Soap

Thank you for listening! 