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Costs and Benefits

The importance of marginalism


Comparing costs and benefits

• Net benefit = Total Benefits - Total Costs

• To maximize NET benefits, find the level of an


activity at which

MARGINAL COSTS = MARGINAL BENEFITS


(or as close to equality as the problem permits)
MC = MB leads to UNIQUE solution
• Marginal costs = marginal benefits will lead to the
unique optimal decision.
• Total Benefit > Total Cost will NOT lead to a unique
solution. Since both benefits and costs will normally
rise with the level of an activity, many possible levels
have total benefits greater than total costs.
• But since marginal costs normally rise and marginal
benefits normal decline, there will be one level of an
activity at which MC = MB.
MC = MB is easy to apply
• Marginal costs = marginal benefits can be applied
more easily than any other rule.
• Maximizing Total Benefit - Total Cost by exhaustive
calculation requires knowing all the costs and benefits
before taking any decision. Outside of textbooks, we
rarely know this.
• The equimarginal principle can be applied in stages: if
MB > MC at a given level of activity, increase the
activity; if MB < MC, decrease the activity; if MB = MC,
stop.

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