To maximize net benefits from an activity, one should find the level where marginal costs equal marginal benefits. This marginalist approach leads to a unique optimal solution, unlike simply requiring total benefits to exceed total costs which allows for multiple possible levels. The marginal costs equal to marginal benefits principle can be easily applied by increasing the activity if marginal benefits are greater than marginal costs, decreasing if marginal benefits are less than marginal costs, and stopping if they are equal.
To maximize net benefits from an activity, one should find the level where marginal costs equal marginal benefits. This marginalist approach leads to a unique optimal solution, unlike simply requiring total benefits to exceed total costs which allows for multiple possible levels. The marginal costs equal to marginal benefits principle can be easily applied by increasing the activity if marginal benefits are greater than marginal costs, decreasing if marginal benefits are less than marginal costs, and stopping if they are equal.
To maximize net benefits from an activity, one should find the level where marginal costs equal marginal benefits. This marginalist approach leads to a unique optimal solution, unlike simply requiring total benefits to exceed total costs which allows for multiple possible levels. The marginal costs equal to marginal benefits principle can be easily applied by increasing the activity if marginal benefits are greater than marginal costs, decreasing if marginal benefits are less than marginal costs, and stopping if they are equal.
(or as close to equality as the problem permits) MC = MB leads to UNIQUE solution • Marginal costs = marginal benefits will lead to the unique optimal decision. • Total Benefit > Total Cost will NOT lead to a unique solution. Since both benefits and costs will normally rise with the level of an activity, many possible levels have total benefits greater than total costs. • But since marginal costs normally rise and marginal benefits normal decline, there will be one level of an activity at which MC = MB. MC = MB is easy to apply • Marginal costs = marginal benefits can be applied more easily than any other rule. • Maximizing Total Benefit - Total Cost by exhaustive calculation requires knowing all the costs and benefits before taking any decision. Outside of textbooks, we rarely know this. • The equimarginal principle can be applied in stages: if MB > MC at a given level of activity, increase the activity; if MB < MC, decrease the activity; if MB = MC, stop.