VEGAN FOOD

TRUCK
NAME
LAST NAME

ID Picture
VEGAN FOOD TRUCK
BUSINESS PARAMETERS

• It will be LLC
• Lifespan should be at least 3 years
• The manager of each truck will make the daily decisions
• The business will pay sales tax in each location it will be present
• My role in the business is the CEO, HRM (for the first 3 months) and creative director
• It will be monopoly with prices average for the region
• There are no direct competitors as of now
INVESTABLE, PROFITABLE & ‘LEAN’ OPPORTUNITY
VALUE PROPOSITION CANVAS

Value Proposition Customer Profile

CUSTOMER PROFILE & VALUE
PROPOSITION MAP
Customer Profile Value Proposition Map

• Customer jobs: • Product/service:

• Demand vegan food
• Affordable vegan food of high
• Maintain healthy diet
quality
• Seek for jobs
• Potential jobs for students
• Customer pains:
• Lack of vegan food nearby campus • Gain creator:
• Lack of decent workplaces • Vegan food truck
• Customer gains:
• Pain relievers:
• High quality affordable vegan food in close proximity
• Good workplaces • Vegan food and food truck
BUSINESS MODEL CANVAS
LEAN ‘HYPOTHESES’ & BUSINESS
RESEARCH & GATHERING PLAN
• Hypotheses:
• How can vegan food offering improve students’ well-being in a university?
• How can access to vegan food impact a decision to enroll at a particular
university?

• Data Gathering Plan:

• Online research
• Local markets’ research
• Surveys
• Observation
REFERENCES

• Cramer, Holger et al. “Characteristics of Americans Choosing Vegetarian and Vegan Diets for Health
Reasons.” Journal of Nutrition Education and Behavior, vol. 49, no. 7, pp. 561-567.
• Elliott, Christopher. “This Is The Real Reason Colleges Are Going Vegan.” Forbes, 10 Jan. 2020,
www.forbes.com/sites/christopherelliott/2020/01/10/this-is-the-real-reason-colleges-are-going-
vegan/#18299c4c6124. Accessed 31 Aug. 2020.
• Forgrieve, Janet. “The Growing Acceptance Of Veganism.” Forbes, 2 Nov. 2018,
www.forbes.com/sites/janetforgrieve/2018/11/02/picturing-a-kindler-gentler-world-vegan-
month/#2ea9ea992f2b. Accessed 31 Aug. 2020.
• TakePart. “Vegan Food Goes Mainstream at U.S. Colleges.” EcoWatch, 7 Oct. 2016,
www.ecowatch.com/vegan-food-colleges-2034166814.html. Accessed 31 Aug. 2020.