EXISTING MARKET NEW MARKET

 Probes can be sold in the existing  They can also target the other
market simultaneously medical practitioner for the probe.
 Probes has the good market  Probes will be helpful in other
NEW PRODUCT EXISTING

potential. surgery also.

 Forceps can also be purchased by the  Forceps can be sold to the

plastic surgeon. neurosurgeons .
 Many of the plastic surgeon wants  Take the advantage of first in the
forceps. market who make non-sticky forceps.
PRODUCT