SWOT

ANALYSIS
SWOT ANALYSIS
 A study undertaken by an organization to identify its
internal strengths and weaknesses, as well as its external
opportunities and threats.
 A SWOT (strengths, weaknesses, opportunities, threats)
analysis is a planning process that helps your company
overcome challenges and determine what new leads to
pursue.
Internal Factors
Strengths (S) and weaknesses (W)refer to the
internal factors, which are the resources and
experience readily available to you.
These are some commonly considered internal factors:
* Financial resources ( funding ,sources of income and
investment opportunities)
*Physical resources (location ,facilities and equipment)
*Human resources (employees ,volunteers and target
audiences)
* Access to natural resources, trademarks,
patents and copyrights
* Current processes (employee programs,
department hierarchies and software systems)
SWOT when broken down simply
means analyzing the:

 Strengths– the advantages you have over the competition

concerning this project.
 Weaknesses – the disadvantages you have internally
compared with your competitors.
 Opportunities – current external trends which are waiting
to be taken advantage of.
 Threats– external movements which may cause a
problem and have a negative impact on your business.
 HELPFUL
HARMFUL
INTERNAL

STRENGTHS WEAKNESSES
What are your
strengths? What are your
What do you do better weaknesses?
than others?
What unique What do your
capabilities and competitors do better
resources do you than you?
possess?
 HELPFUL HARMFUL

EXTERNAL

OPPORTUNITI
ES THREATS

What trends or conditions What trends or conditions

may positively impact may negatively impact you?
you? What impact do your
weaknesses have on the
What opportunities are threats to you?
available to you?
External factors
External forces influence and affect every
company, organization and individual. Whether
these factors are connected directly or indirectly
to an opportunity (O) or threat (T), it is important to
note and document each one.

External factors are typically things you or your company

do not control, such as the following:
*Market trends (new products, technology advancements
and shifts in audience need)
*Economic trends (local, national and international financial
trends)