SAMPLING

TECHNIQUE
S
WK16-LAS1-SAP-II-11
Learning Target(s):
At the end of the lesson, the students
should be able to distinguish different
sampling techniques used in researches.
 Since survey research has a larger scope of
respondents, sampling technique is very
necessary. For instance, the population of the
research is 6,033 students, teachers, parents and
school administrators. It doesn’t mean that all of
these 6,033 target respondents will be given a
survey questionnaire. Sampling technique should
be done systematically so that expenses and time
will be minimized but the generality and reliability
of the information will be maintained.

STATISTICS AND PROBABILITY SAMSUDIN N. ABDULLAH, Ph.D.

 Random Sampling refers to
the sampling technique in which
each member of the population
is given equal chance from a
population is called sample and
the process of taking samples is
called sampling.
Probability Sampling Methods
1. Simple Random Sampling
- Fishbowl method
- Lottery Method
2. Systematic Sampling
3. Stratified Sampling
4. Cluster Sampling
5. Multistage Sampling
STATISTICS AND PROBABILITY SAMSUDIN N. ABDULLAH, Ph.D.
 Simple Random Sampling (SRS) is a
basic sampling technique where a
researcher selects a group of a sample
for study from a larger group
(population). Each individual is chosen
entirely by chance and each member of
the population has an equal chance of
being included in the sample.

STATISTICS AND PROBABILITY SAMSUDIN N. ABDULLAH, Ph.D.

STATISTICS AND PROBABILITY SAMSUDIN N. ABDULLAH, Ph.D.
 Systematic Sampling is a statistical
method involving the selection of
elements from an ordered sampling
frame. The most common form of
systematic sampling is an
equiprobability method. In this
approach, progression through the list
is treated circularly, with a return to the
top once the end of the list is passed.
 Stratified Sampling is a
method of sampling in which
the researcher divides the
population into separate
groups, called strata. Then, a
probability sampling is drawn
from each group.
 Cluster Sampling is a sampling
technique used when mutually
homogeneous yet internally
heterogeneous groupings are evident
in a statistical population. It is often
used in marketing research. In this
sampling technique, the total
population is divided into groups called
clusters a simple random sample of the
group is selected.
 Multistage Sampling is the taking of
samples in stages using smaller and
smaller sampling units at each stage. It
can be a complex form of cluster
sampling since it is a type of sampling
which involves dividing the populations
into groups. A combination of stratified,
cluster and simple random sampling is
used in multistage sampling technique.

STATISTICS AND PROBABILITY SAMSUDIN N. ABDULLAH, Ph.D.

Non-probability Sampling
Methods
1. Quota Sampling
2. Convenience Sampling
3. Purposive Sampling
4. Self-Selection Sampling
5. Snowball Sampling
6. Judgemental Sampling
STATISTICS AND PROBABILITY SAMSUDIN N. ABDULLAH, Ph.D.
LEARNING
EXPERIENCE
 Which probability sampling
technique would be easy to
conduct if I want to choose 1
winner of iPhone 12 Pro Max
512GB Gold?