A STUDY ON CUSTOMER PREFERENCE

TOWARDS COURIER SERVICES IN

CHEYYAR (TIRUVANNAMALAI)
GANESH.K
Under guidance of
Dr. J. SARAVANAN
MBA, PH.D,
Head of department management studies
 INTRODUCTION

A courier service is a service that allows someone to send a parcel or consignment

from one location to another.

 Courier services are particularly useful for people that sell products online and need
a shipping solution for sending multiple parcels. 

Courier services are distinguished from ordinary mail and other modes of delivery
services based upon their speed, security, tracking features, swift delivery, etc.
COMPANY PROFILE
OBJECTIVES OF STUDY

 To study the customer preference towards courier service in Cheyyar.

To study the factors that is affecting the choice of customer choosing a courier
service

To analyze the nature of goods that are used to transport by courier service

 To know whether the customer are satisfied with the guidelines and procedure
implemented by the courier service
 Data collection method

PRIMARY DATA

112 responses for the questionnaire, prepared for this study, are collected from the customers of
courier service in Cheyyar.

SECONDARY DATA

Data is collected from respective courier service websites, and from research journals.
 Key words

Customer preference: It represent the customer choice of agency for transporting goods

Customer behavior: It represent the type of goods customer regularly sends using courier service

Customer satisfaction: It reflect the customer satisfaction level with the current service.
DATA ANALYSIS AND FINDING

Preferred courier services Rate of usage of courier services

Quantity of goods shipped

Types of goods/consignments
 DATA ANALYSIS AND FINDING

Money spends Time spends

Opinion on the cost

Travel distance to courier services agencies
 SUGGESTIONS
 Most of the respondents are spending more than 5 min in courier agency; this
time could be reduced, which would avoid crowding, and would save customer
time.
 Most of the respondents are having nearby courier agency within 1 to 3 Km, and
many of their goods involve less than 500 g. Since the weight of the goods are
less, this goods can be picked by the courier agency from the door of the
customer itself. By doing this, the concentration of the agency could be reduced,
which would reduce both the capital and operating cost.

 Though many respondents felt that delivery agent are having necessary qualities,
the number was less (47.3%). This number is need to be improved for customer
satisfaction
Thank you