Lil Nas X

By: Nikki Streete, Daniel Cruz, Brianna

Banuelos, Adbulrahman
Alturigi
 Early Life
● Montero Lamar Hill was born April 9th, 1999 in Lithia
Springs, Georgia
● Parents divorced at age 6, lived with his mother and
grandmother
● Moved in with his father in Austell, Georgia at the age of
9
● Spent his early teenage years as an internet personality
on Twitter
● Was also struggling with his sexuality during this time
● Graduated from Lithia Springs High School in 2017
● Went to University of West Georgia for one year before Hill in 2017

dropping out to pursue a musical career

 Lil Nas X Timeline
2017 2019
Became even more
His song Old Town
popular for his
Road hit charts due to
interactive “scenario
a Tik Tok trend
threads”
2015 2018
Became internet Began uploading songs
famous on twitter to soundcloud
 Start of his music career “Old Town
● Road”
Created his first single “Old Town Road” in December 2018 and
released it on SoundCloud
○ Used memes as a means of promotion
● The song became viral on TikTok after the #Yeehaw challenge was
launched
● Debuted at #83 on the Billboard Hot 100 chart but soon found its
way to #1
● Had charted on Billboard Hot 100, Hot Country Songs, and Hot
R&B/Hip Hop Songs
● Was later removed from Hot Country Songs, which caused a
controversy regarding lack of POC artists within the country music
genre
● Signed a deal with Columbia Records to distribute the single in
March 2019
● Was at the No. 1 spot on Hot 100 for 19 consecutive weeks
Old Town
Road
 Social Media

Twitter Instagram
01 ❏ 6.4 Million Followers
❏ 769 Following 02 ❏ 7.8 Million Followers
❏ 900 Following

Tik Tok
03 ❏ 16.2 Million Followers
❏ 30 following
 Social Media Breakdown

Instagram Twitter Tik Tok

❏ Posts about 2-4 times ❏ Tweets about 3-5

❏ Posts 6-8 times a
a week times a day
week
❏ Posts mainly about ❏ Tweets mainly about
❏ Filled with memes
promotions and memes and
and random points of
pictures of himself retweeting things
his life
about himself
Social Media Examples
 Music Media

Spotify YouTube
01 ❏ 4.7 Million Followers
❏ 49 Million monthly
listeners
02 ❏ 13.4 Million Followers

❏ 16th artist in the

world SoundCloud
03 ❏ 205,000 Followers
 Music Media Breakdown

Spotify SoundCloud YouTube

❏ 8 singles and EP’s ❏ 22 Tracks ❏ 37 videos

50,000,000
Total number of followers on every platform
 Top 5 Most Popular Songs on Spotify*
Old Town Road - 1,169,089,548 streams
Remix
Old Town Road (Original)725,140,104 streams
Panini 559,609,555 streams
MONTERO (Call Me By Your 378,738,090 streams
Name)
HOLIDAY 272,653,814 streams

*Amount as of May 16th; Number of streams change daily

 Top Promotions
Roblox Satan Shoes
❏ Opened November 10th, ❏ Custom Nike Air Max 97
2020 shoes
❏ Hosted a virtual concert ❏ Very controversial
❏ Promoting “new” song ❏ Contained human blood
HOLIDAY ❏ Was sued by Nike
 Somehow connect this all to class???

• Lil Nas X is one of the best performing youth constant

creator
• At 22 years, Lil Nas X has already earned millions of
dollars as a;
 Singer
 Songwriter
 Rapper
 Media personality
• He has become sensational across the social media
platforms whether, YouTube, Instagram, Twitter, Tiktok
among others.
• Many youths are attracted to his music attracting over 50
million followers in different social media platforms
Thank
you!