Well Come

To

Dabur Company
Dabur Company
DABUR HLL(Hindustan
INDUSTRY COMPETITORS
Uniliver Limited)

P&G(Proctle
&Gamble)
BRAND COMPETITORS
BRAND COMPETITORS
BRAND COMPETITORS
BRAND COMPETITORS
BRAND COMPETITORS
 COMPETITORS OBJECTIVES
HUL(Hindustan Unilever Limited)
 Ensure safety of its products and operations for the
environment by using standards of environmental safety,
which are scientifically sustainable and commonly
acceptable.

· Develop, introduce company to meet the company

standards as well as statutory requirements for
environment. Verify compliance with these standards
through regular auditing.

· Assess environmental impact of all its activities and

set annual improvement objectives and targets and
review these to ensure that these are being met at the
individual unit and corporate levels.
· Reduce Waste, conserve Energy and explore
COMPETITORS OBJECTIVES
 · Involve all employees in the implementation of this Policy and
provide appropriate training. Provide for dissemination of
information to employees on environmental objectives and
performance through suitable communication networks.

 · Encourage suppliers and co-packers to develop and employ

environmentally superior processes and ingredients and co-
operate with other members of the supply chain to improve
overall environmental performance.

 · Work in partnership with external bodies and Government

agencies to promote environmental care, increase understanding
of environmental issues and disseminate good practice.
 
COMPETITORS OBJECTIVES
P&G([Proctle and Gamble)Objectives
Integrety
 They always try to do the right things.they are honest and straight
forward with each other.
 They operate within the spirit of law and uphold the values and
principles of P&G every action and decision
Leadership
 They all are leaders in area of responsibility.
 They have a clear vision.
 They focus their resources to achive leadership objectives and
strategies
Ownership
 They all act like owners treating the companies assets as their
own & behaving with the companies longterm succcess in mind.
COMPETITORS OBJECTIVES
Passion for Winning
They are determined to be the best at doing what matters most.
They have a compelling desire to improve and to win in the
marketplace.
Trust
They respect P&G colleagues, customers and consumers.
 They have confidence in each other's capabilities and intentions.
They believe that people work best when there is a foundation of
trust.
Innovation
They place great value on new consumer innovations.
Competitor strengths and
weakness
HUL(Hindustan Unilever Limited)
Strengths
 HUL’s distribution n/w is covering over 3400
distributors & 16 million outlets. This helps them to
maintain heavy volumes.
 HUL has been continuously able to grow at a rate more
than growth rate for FMCG sector.
CONTD…..
Weakness
 HUL’s market dominance, originating from its
extensive rich and strong brand presence , allowed it to
raise the prices even as raw materials were getting
cheaper.
 They are trying to cut down their cost in order to
protect their volumes.
CONTD…..
P&G([Proctle and Gamble)
Strengths 
 Leading Market Position

 Diversified and innovative product Portfolio

 Strong Finances in past years  

 
 
 
SWOT analysis-Weaknesses 
 Quality control Problem
 
 Decreased Revenues in their Northeast Asian Market

 
Justisification:
As reference to brand competitors for most
dabur brand they are providing substitutes w
equal features, so, thatwise HUF are strong,
close & good competitors for Dabur.
 As considering P & G brands in Indian market there are only
few brands are there which competes with dabur brands
So,we assume that P & G weak, distant & good competitors.

Justification:
Four P’s of Dabur
Market Share of Dabur