CRM IMPLICATIONS BY BIGLIFE

RITUWEARS

BY:-
ANKIT SAWHNEY (F42)
ANINDO GHOSH(G05)
NITIN PARSWANI(G26)
PRIYANKA VASON(G57)
 CUSTOMER RELATIONSHIP
MANAGEMENT (CRM)
• Methodologies and tools that help businesses
manage customer relationships in an organized way.
• CRM processes help identify and target their best
customers, generate quality sales leads, and plan
and implement marketing campaigns with clear
goals and objectives.
• Customer Relationship Management is all about
understanding the customer’s needs and leveraging
this knowledge to increase sales and improve
service.
CRM can:
• Develop better communication channels
• Collect vital data, like customer details and
order histories
• Create detailed profiles such as customer
preferences
• Deliver instant, company-wide access to
customer histories
• Identify new selling opportunities
RITUWEARS BIGLIFE

COMPANY PROFILE
 RITU WEARS
• Ritu Wears is one big stop family shopping  since 1965
• A brand family store, Ritu Wears stocks everything that
a family needs under its roof including women’s wear,
men’s wear, kids wear, home accessories and
furnishings, toys, footwear’s, eye wear, jewellery,
personal care, luggage, time wear.
 BIG LIFE & RITU WEARS
• Understanding and sensing the pulse of
shoppers, Ritu Wears has recently kicked off with
the fresh Big Life Concept
• It undertook the rebranding exercise as part of its
expansion plans and based on customer feedback,

“Customers perceive Ritu Wears as a feminine store.

However, it is a lifestyle category department chain
which offers a wide range of high-fashion apparel
and personal care products for men, women and
children.”
• Maintaining that the rebranding exercise
primarily aims at changing customers'
perception about Ritu Wears,they say

“Ritu Wears is not limited to a particular

category and we want to correct the notion that
the end consumer has about the brand.”
The new logo – with four human figures celebrates
the colourful bond of a family and positions
Biglife Ritu Wears as a family lifestyle
destination.
• Green color for
lifestyle
• Blue color for men
• Magenta color for
women
• Yellow color for kids
 RITUWEARS BIGLIFE CRM INITIATIVES

Brand ambassador for Biglife “Malaika Arora khan” as she is not only
young, glamorous and stylish but also because her life revolves
around her family.

This new star image also signifies the management’s intentions of

providing their esteemed clientele with a new and ‘Befitting a Star’
like services at all outlets.”               
Ritu Wears- Loyalty Software – Nova

• Nova Loyalty Solution is specially focused on

the communication to the customers at the time
of transaction.
• Multiple rules based on item codes (SKU),
transaction amount, merchant code, time of
transaction, customer profile and history, etc can
be applied to a single transaction.
• It also works in real-time and offers multi-
channel communication such as charge slip,
mobile phones applets, SMS, emails, and web.
RituWears Biglife Royalty card
scheme
Eligibility:

• A customer is eligible to become a proud owner of the royalty

card holder once he/she shop’s for Rs 1500/- or more without
paying any extra taxes.

• An alternate way to become an owner is to pay Rs 250/- at any

Biglife showroom.

• The consumer would then earn 1 point at a purchase worth Rs

40/-

• Add-on card or 'spouse card' can be acquired at an additional

payment of Rs. 50/-.
Benefits:

• As a royalty card holder, the consumer can redeem

points once they are 250 or above at any Biglife
showroom

• King Customer:Once the consumer has accumulated 375

points and still have not redeemed them, then they
become a KING customer. At this stage they earn 125
additional points

• Emperor Customer: If the accumulated points amount

to 500, without redeeming them the customer becomes
the EMPEROR customer. 300 additional points will be
added to their Royal account.
Biglife Rituwears-Customer First
Philosphy
Biglife believes in relationships that go beyond buying
and selling. Their philosophy is to put their
customers before all other proprieties.
Their Customer First philosophy doesn’t just put the
customers before everything else but is based on
five pillars, namely:
• Honesty
• Meeting your fashion requirement
• Transparency in dealings
• Ensuring a happy shopping experience
• Courtesy
BIGLIFE RITUWEARS-DISCOUNTS
AND OFFERS

Their famous great Indian festival, apart from

discounts also offers a time to the customer to
come and celebrate their shopping experience. It
includes
• Shopping packages
• Clay Modelling show for children
• Magic show
• Hair Braiding & tattooing
• Snacks and cold drinks
 CONCLUSION
• Ritu Wears Biglife really focuses on justifying its customer
first approach.

• CRM Initiatives include

 latest IT tool in the form of NOVA software
 Loyalty Cards

• With their values of Honesty, Transparency in dealings etc

they’re able to maintain trust amongst their customers

• They take pride in saying that they serve people of all age
groups and have even designed their logo based on that
concept.
THANK YOU