PRESENTATION ON ASSIGNMENT

Group Members:

Ashish Rajbanshi
Puja Poudel
Pradeep Tripathi
Roshna Shrestha
Rijana Gwachha
Bishal Hamal
Binisha sapkota
Bishal Shukla
 TABLE OF CONTENT

• Sustainability and renewal of blue ocean strategy

• Pursuit of differentiation and low cost
• Barriers to imitation
• When to innovate again
• Executing blue ocean strategy
 The Sustainability And Renewal of Blue Ocean
Strategy

• Issues of the substantiality and renewal of blue ocean strategy

• A blue ocean and its powerful performance consequences
• The question is , how easy or difficult is blue ocean strategy to
imitate?
• In this chapter we address the
 PURSUIT OF DIFFERENTIATION AND
LOW COST

• A blue ocean strategy is

• Cost saving are made from
• Integrates the range of firms
 BARRIERS TO IMITATION

• Brand image conflicts prevents

• Naturally monopoly blocks limitation
• Patents and legal process block limitation
• Blue ocean strategy immediately attracts
 WHEN TO INNOVATE AGAIN

• As a imitators try to grab a share

• The competition and not the buyer
• To avoid the trap of competition
• Monitoring value curves signals
 EXECUTING BLUE OCEAN STRAGETY

• Blue ocean and red ocean strategy have always

• Practically, companies understand the strategic logic
• At present competing in red ocean dominates
• This books aims to help balance the scales