ENTERPRISE

RESOURCING
SKILLS
TYPES OF RESOURCES

• Manpower
• Material
• Financial(Money)
• Technological(Machine)
• Business Premise/Physical
• Information
• Reputation
• Networks
• Organizational resources – structure, systems and business
models

© 2014 Dr. Rafi/Dr. Anis

STRATEGIC VS. COMMON
RESOURCES
• Strategic resources refer to
resources which provide a
sustained competitive advantage
to a firm
• Common resources are necessary
for carrying out the firm’s usual
activities but provide no specific
advantage

© 2014 Dr. Rafi/Dr. Anis

ATTRIBUTES OF STRATEGIC
RESOURCES
• Valuable
• Rare
• Non-substitutable
• Hard to copy

© 2014 Dr. Rafi/Dr. Anis

KEY FACTORS TO CONSIDER

• Essentiality (critical or non-

critical)
• Availability of supply
• Cost
• Strategic/competitive advantage
• Statutory/Legal requirements
• Quality vs. quantity

© 2014 Dr. Rafi/Dr. Anis

RESOURCE MANAGEMENT

• Objectives:
– To ensure any resources needed by the
business is available at the time, quantity
and specification (optimality)
eg. Just in Time (JIT)
– To avoid unnecessary waste or purchase
of resources
eg. Material Requirement Planning
– To ensure smooth operation of the
business

© 2014 Dr. Rafi/Dr. Anis

CREATIVITY AND INNOVATION IN
RESOURCE MANAGEMENT
• Creative and innovative in acquiring resources
– Cheap, reusable, multi-purpose, recyclable
• Creative and innovative in managing
resources
– Efficient, reduce waste, generate revenue

© 2014 Dr. Rafi/Dr. Anis

CONCLUSION

Risks and resources are two things that entrepreneurs must know how to
deal with. Since business is risky entrepreneurs need to weight their
decision carefully. In order to grab opportunities and to perform,
managing resources is essential.

© 2014 Dr. Rafi/Dr. Anis