Competitive

Profile Matrix
Roberto S. Miranda
 COMPETITIVE PROFILE MATRIX
FOR 2020 TOP 5 INSURANCE COMPANY
IN THE PHILIPPINES

 1. SUN LIFE OF CANADA PHILIPPINES, INC.

 2. PRU LIFE UK
 3. PHILIPPINE AXA LIFE CORPORATION
 4. BPI PHILAM
 5. MANULIFE
 Key External Factors

Weight Rating Weighted Score

RATINGS RANGE
4 = major strength
3 = minor strength
1 = major weakness
2 = minor weakness
 SAMPLE OF COMPETITVE PROFILE
MATRIX
SUN LIFE PRU LIFE U.K AXA BPI PHILAM MANULIFE
CRITICAL SUCCESS FACTORS Weight

   
R WS R WS R WS R WS R WS

PRODUCT & PRICE COMPETITIVENESS 0.15 3 0.45 4 0.60 2 0.30 1 0.15 1 0.15

BRAND POSITIONING 0.10 4 0.40 2 0.20 3 0.30 3 0.30 3 0.30

QUALITY SERVICE 0.15 4 0.60 3 0.45 3 0.45 3 0.45 3 0.45

FINANCIAL POSITION 0.15 4 0.60 2 0.30 3 0.45 3 0.45 2 0.30

E-COMMERCE & TECHNOLOGY 0.10 4 0.40 3 0.30 2 0.20 2 0.20 3 0.30

LOCAL BRANCHES 0.15 2 0.30 1 0.15 3 0.45 4 0.60 3 0.45

INTERNATIONAL BRANCHES 0.10 3 0.30 4 0.40 3 0.30 1 0.10 3 0.30

MARKET SHARE 0.05 3 0.15 4 0.20 2 0.10 2 0.10 1 0.05

ADVERTISEMENTS 0.05 3 0.15 4 0.20 2 0.10 1 0.05 3 0.15

TOTAL
1   3.35   2.8   2.65   2.4   2.45