Professional Documents
Culture Documents
• Process
• Describe organization’s
destination
• Assess barriers
• Select approaches for moving
forward
Allocate resources
to provide
organization with
competitive
advantage
Strategic Planning: Purposes
Help define the organization’s identity
Help organization prepare for the future
Enhance ability to adapt to environmental
change
Provide focus and allow for better allocation of
resources
Produce an organizational culture of
cooperation
Allow for the consideration of new options and
opportunities
Provide employees with information to direct
daily activities
Alignment of Strategic Plan with
Performance
Critical to involve all
levels of management
Goals:
To attract and retain an outstanding staff who are
highly motivated and productive and who vigorously
pursue revenue – generating and Costs-reduction
strategies
Strategy:
Critically reviews out existing branches and
departments to Ensure that all branches are
consistent in their goals, strategies, And profit
objectives.
Mission
(Department Level):
• Threats:
• environmental characteristics that can prevent the
organization from being successful
Factors to Consider
• Economic • Technological
• Political/legal • Competitors
• Social • Customers
• Suppliers
Factors to Consider
• Organizational structure
• Organizational culture
• Politics
• Processes
• Size
Prentice Hall, Inc. © 2006
Herman Aguinis, University of Colorado at
Gap Analysis
Analyzes:
External environment
(opportunities and threats)
vis-à-vis
Internal environment
(strengths and weaknesses)
Gap analysis determines:
Opportunity + Strength = Leverage
What they do
Mission
A good mission statement answers:
Why does the organization exist?
What is the scope of the organization’s
activities?
Who are the customers served?
What are the products or services
offered?
Mission Statement contains:
A. Information on organization’s
Basic product/service to be offered
Primary market/customer groups
Unique benefits and advantages of
product/services
Technology to be used
Concern for survival through growth and
profitability
B. Information on organization’s values
and beliefs
Managerial philosophy
Public image sought by organization
Self-concept of business adopted by
Prentice Employees
Hall, Inc. © 2006
Herman Aguinis, University of Colorado at
Vision
• Statement of future aspirations
• Focuses attention on what is important
• Provides context for evaluating
• Opportunities
• Threats
Brief Focused
Verifiable Understandable
Bound by a Timeline Inspiring
Current A stretch
Prentice Hall, Inc. © 2006
Herman Aguinis, University of Colorado at
Purposes for Setting Goals
• Formalize expected achievements
• Provide motivation
• Provide tangible targets
• Provide basis for good decisions
• Provide basis for performance
measurement
•
Strategies
Create strategies or Game Plans or “How to”
procedures to address issues of:
• Growth
• Survival
• Turnaround
• Stability
Innovation
•Prentice Hall, Inc. © 2006
Herman Aguinis, University of Colorado at
How the HR Function contributes:
Motivates employees