ZYKEN

GAMING LAPTOPS
Members

• Akash Sunilkumar – 5854

• Arjun Nair – 5856
• Sadab Khan – 5883
• Parag anchaliya -5927 (not submitted)
PRODUCTS
Features of ZYKEN laptops
• Latest high-performance graphics and processing
• Newest features a dual-channel thermal system can provide
• Water repellent keyboard delivers 100% anti-ghosting
• Faster refresh rates and ultimate brightness levels
• Desktop-caliber gaming on the go
• Super keyboard delivers best-in-class gaming controls
• Zyken laptop’s 15.6-inch display provides a near-edgeless visual
experience
Features of ZYKEN laptops
• Coldfront cooling brings the latest features that a dual-channel thermal
system can provide, including individual CPU and GPU cooling for cooler
system temperatures
• stylish for work, savage for play
• Housing epic specs in a precision-cut, all-aluminum chassis
• NVIDIA® GeForce RTX™ 20 Series graphics deliver the ultimate laptop
gaming experience
Benefits of Zyken Laptops
• Keeping the drivers updated for your graphics card/chip and processor
ensures that you always get the best performance
• Built for speed, finished with power
• Free Zyken Gaming Backpack 
• RGB customized keyboard
• Plug all your peripherals into the full range of ports, including HDMI 2.0,
MiniDP and the newest USB 3.2 standard with Gen1 and 2 support
 PROMOTION

. Advertisements will be done by Lay Endorsers.

. Social Media- Our product will be promoted through social media like facebook,
Instagram, twitter.

. TV advertisements, newspapers, magazines.

. Sales Promotion schemes will be provided to the customers like free accessories
like mice, pen drives, laptop covers,etc.

. Our product will also be promoted through our website

www.zykengaminglaptops.com.
 PRICING STRATEGIES
.A pricing strategy is the method of pricing a business uses to determine how much to sell their
goods or services for. It's one of the most commonly overlooked and undervalued revenue levers in
business. Carefully selecting the right pricing strategy takes a deep understanding of your product,
your market, and your customers. Pricing strategies include-

. Cost plus pricing- Price based on cost of goods or services plus a markup.
. Value based pricing- Price based on it's perceived worth.
. Competitor based pricing- Price based on competitors pricing.
 TARGET AUDIENCE:

. Our company focuses mainly on gamers so that they can get the perfect gaming
experience as it is a gaming laptop.

. Also it is for students to use for their classes and projects,etc.

. It can also be used for work purposes for people who want to take it to work as it works
very smoothly and performs tasks very quickly.
Swot analysis
STRENGTH

• fastest core processor

• Has 16 GM RAM for best gaming experience
• Has MS office for work related work
• Low cost than other brands
• Has the best quality in terms of durability and
functioning.
WEAKNESS

• Its is heavy to carry.

• Cannot be customized
• Limitations due to portability
OPPORTUNITY
• Enhancement of gaming industry
• Craze of the youth for gaming
• Latest technology in the market
THREAT
• Cut throat competition in the market
• Not enough recognition in the market