Subject Name: Organisational Behaviour

Department of Law
Created By: Mudit Tomar (Asst. Prof.)

Jagannath International Management School

Vasant Kunj, New Delhi - 110070
(Affiliated to Guru Gobind Singh Indraprastha University, New Delhi)
Recognized u/s 2(f) by UGC & Accredited with ‘A’ Grade by NAAC
Participant of UNGC & UNPRME, New York
ISO 9001:2015 Quality Certified
Subject: Organisational Behaviour
Topic: Attitude and Values
Attitude

Refers to our opinions, beliefs, and feelings about aspects of our

environment. We have attitudes toward the food we eat, people
we interact with, courses we take, and various other things.
Evaluative statements or judgments concerning objects, people,
or events.
Attitude Defined

▰ According to N.L. Munn, “Attitudes are learned

predispositions towards aspects of our environment. They
may be positively or negatively directed towards certain
people, service, or institution.”

▰ “An attitude is a relatively enduring organization of beliefs

around an object or situation predisposing one to respond in
some preferential manner.” — Milton Rokeach.
Nature of Attitude

▰ Attitude is learned.
▰ Attitude endure, unless something new happens.
▰ Attitude are a complex combination of things we tend to call personality,
beliefs, values, behaviors, and motivations.
▰ An attitude exists in every person’s mind. It helps to define our identity, guide
our actions, and influence how we judge people.
▰ Although the feeling and belief components of attitude are internal to a person,
we can view a person’s attitude from his or her resulting behavior.
▰ Attitude helps us define how we see situations, as well as define how we
behave toward the situation or object.
▰ Attitude provides us with internal cognitions or beliefs and thoughts about
people and objects.
▰ Attitude cause us to behave in a particular way toward an object or person.
▰ Attitudes based on direct experience with the object may be held with greater
certainty
ABC Model
Components of Attitude

▰ Cognitive Component: The cognitive component of an attitude describe to

the beliefs, ideas, and characteristics, that we associate with an object or
person. Attitude relates to a person's general knowledge. They usually come
to light in generally or stereotypes.

▰ Affective Component: The affective component is the emotional segment of

an attitude. It is related to the feelings or emotions, that are brought to the
surface about something, such as fear or hate.

▰ Behavioral Component: The behavioral component has the tendency of a

person to behave in a particular way towards an object. It refers to the part of
the attitude, that reflects a person's intentions in the short term or long term.
 At work, three particular job attitudes have the greatest potential to
influence how we behave. These are job satisfaction, Job Involvement
and organizational commitment.
▰ JOB SATISFACTION- The term job satisfaction refers to an individual’s
general attitude toward his or her job. A person with a high level of job
satisfaction holds positive attitudes toward the job, while a person who
is dissatisfied with his or her job holds negative attitudes about the job.
When people speak of employee attitudes, more often than not they
mean job satisfaction. In fact, the two are frequently used
interchangeably.
▰ JOB INVOLVEMENT- Job involvement measures the degree to which a
person identifies psychologically with his or her job and considers his or
her perceived performance level important to self-worth. Employees with
a high level of job involvement strongly identify with and really care
about the kind of work they do.
▰ ORGANIZATIONAL COMMITMENT- A state in which an
employee identifies with a particular organization and its goals,
and wishes to maintain membership in the organization. So, high
job involvement means identifying with one’s specific job, while
high organizational commitment means identifying with one’s
employing organization.
Values and Attitude

Values are about how we have learned to think about how

things ought to be, or people ought to behave, especially in
terms of qualities such as honesty, integrity, openness, etc.
Value system
▰ A hierarchy based on a ranking of an individual’s values in
terms of their intensity.
Importance of Value in OB

▰ Values are important to the study of organizational behavior

because they lay the foundation for the understanding of attitudes
and motivation and because they influence our perceptions.
▰ Individuals enter an organization with preconceived notions of what
“ought” and what “ought not” to be. Of course, these notions are not
value free.
▰ On the contrary, they contain interpretations of right and wrong.
Furthermore, they imply that certain behaviors or outcomes are
preferred over others. As a result, values cloud objectivity and
rationality. Values generally influence attitudes and behavior.
Similarities between Values and Attitudes

▰ Values and attitudes are two important variables influencing the

cognitive process and behavior.
▰ They are learned and acquired essentially from the same
sources.
▰ They endure and are resistant to change.
▰ They have a reciprocal influence and are used interchangeably.
 Difference between Values and Attitudes

Values Attitudes

Attitudes are the response that is a result of our

Values help to guide our behavior.
values.

Values decide what we think as for right, Attitudes are our likes and dislike of things,
wrong, good, or unjust. people, and objects.

Attitudes are changeable with favorable

Values are more or less permanent in nature.
experiences.

They represent a single belief that, guides

They represent several beliefs focused on a
actions and judgment across objects and
specific object or situation.
situations.

They derived from social and cultural mores. These are personal experiences.
Thank You !!