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ATTITUDES
Values & Attitudes
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 Definition of Attitudes
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Attitude is an expression of favour or disfavour

toward a person, place, thing, or event.

Attitude is a state of mind or tendency to feel &

behave in a particular way toward something by an
individual.
Attitude as a predisposition to respond in a positive
or negative way to someone or something in one’s
enviroment.
 Characteristics of Attitudes
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Expresses values and disposes a person to act or

react in a certain way toward something.
As relationship between a person and some kind of
object.
Evaluative statements - either favourable or
unfavourable - concerning objects, people, or events.
Reflect how one feels about something.
Attitudes & Values are not same, but are
interrelated.
 Components of Attitudes
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Cognitive:
represents our thoughts, beliefs and ideas about
something.
Affective:
deals with feelings or emotions that are brought to the
surface about something, such as fear or hate.
Conative or Behavioral:
centers on individuals acting a certain way towards
something.
 Types of Attitudes
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organizational behavior concerned with three

attitudes:
job satisfaction
job involvement
organizational commitment.
 Attitudes Formation
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Attitudes may be learned from the experiences

The processes through which our experiences create
attitudes are all related to “learning”.
Attitudes formation influenced by family, schooling,
and peer groups.
3 Phases of Attitudes formation:
1- Childhood Phase
2- Adulthood Phase
3- Maturity Phase
Attitudes Formation
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Changing Attitudes
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Changing Attitudes
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Application of Attitudes
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