ORGANIZATIONAL BEHAVIOR

Prof. Shrinivas

Prof. SVK
 Attitudes
Attitudes are evaluative statements indicating one’s feeling either
favourably or unfavourably towards persons,objects,events or
situations

An simple words, an “attitude” is an individual’s way of looking

or an individual’s point of view at something.

➢ POSITIVE ATTITUDE :- Positive mental attitude is a

psychological term which describes a mental phenomenon in
which the central idea is that one can increase achievement
through optimistic thought processes.
➢ NEGATIVE ATTITUDE :-A negative attitude is characterized
by a great disdain for everything. Someone who constantly
points out the negative in everything.
 Attitude

Attitude is defined as “a learned

predisposition to respond in a
consistently favorable or unfavorable
manner with respect to a given
object.” That is, attitudes affect
behavior at a different level than do
values…

Prof. SVK
 Definitions
“An attitude is a dispositional readiness to respond to certain
institutions, persons or objects in a consistent manner which has
been learnt and has become one’s typical mode of response.”
—Frank Freeman

“An attitude denotes the sum total of man’s inclinations and

feelings, prejudice or bias, pre-conceived notions, ideas, fears,
threats and other any specific topic.”
—Thurstone

“An attitude is defined as a tendency to react favourably or

unfavourably towards a designated class of stimuli, such as a
national or racial group, a custom or an institution.”
—Anastasi
 Nature

ASPECTS OF VALENCE-the degree of favorableness or

unfavorableness toward the event
ASPECTS OF MULTIPLEXITY-number of element
constituting the attitude
RELATION TO NEED ASPECT-vary in relation to needs
they serve
CENTRALITY ASPECT-importance of attitude object to
someone

Prof. SVK
 Features
➢ Attitude can be characterized in Different ways:
Changes with time & situation
Related to feelings & beliefs of people
Effects one’s behaviour positively or negatively
Affect perception
Learned through experiences
May be unconsciously held

Prof. SVK
 Features
1. An attitude is a learned tendency. So it can be learnt.
2. It is a point or object of reference.
3. It includes certain aspects of personality as interests, appreciations
and social conduct.
4. An attitude is adopted.
5. An attitude indicates the sum total of a man’s inclinations and
feelings.
6. An attitude is a point of view, substantiated or otherwise, true or
false which one holds towards an idea, object or person.
7. An attitude has aspects such as direction, intensity, generality or
specificity.
8. An attitude refers one’s readiness for doing work.
 Important Sources Of Acquiring Attitudes

https://www.yourarticlelibrary.com/organization/attitude/attitude-nature-components-and-
formation/63825
 Components

Affective Behavior

Cognitive

Prof. SVK
Cognitive component
The opinion or belief segment of an attitude based on the knowledge
or information.

Affective Component
The emotional or feeling segment of an attitude.

Behavioral Component
An intention to behave in a certain way toward someone or something.
 ABC Model

ABC, the three letters stands for affect, behaviour &

cognition.

Emphasizes the inter relationship among knowing, feeling

& doing.

Relative importance of component depends upon level of

motivation.

Prof. SVK
Thank
you