Attitude

The predisposition ......

What is Attitude?
• It is an individual's predisposed state of mind regarding a value and a
responsive expression toward a person, place, thing or event which
in turn influences the individual's thought and action.

• The tendency to feel and behave in a particular way towards some

object

• Attitudes are generally positive or negative views of a person, place,

thing or event, often referred to as the attitude object.

• A complex mental state involving beliefs and feelings & values and
dispositions to act in certain ways.
Components of Attitudes
 ABC Model of Attitude
• Affective component:

this involves a person’s feelings / emotions about the attitude object.

For example: “I am scared of snakes”.

• Behavioral component:

the way the attitude we have, it influences how we act or behave.

For example: “I will avoid snakes and scream if I see one”.

• Cognitive component:

this involves a person’s belief / knowledge about an attitude object.

For example: “I believe snakes are dangerous”.
 TYPES OF ATTITUDES

• Job Satisfaction
A collection of positive and/or negative feelings that an individual
holds toward his or her job.

• Job Involvement
Identifying the job, actively participating in it and considering
performance important to self-worth.

• Organizational Commitment
Identifying a particular organization and its goals and wishing to
maintain membership in the organization.
COGNITIVE DISSONANCE THEORY
(-Leon Festinger)

• Cognitive Dissonance
Any incompatibility between two or more
attitudes or behavior and attitudes.

• Desire to reduce dissonance

• Importance of elements creating dissonance
• Degree of individual influence over elements
• Rewards involved in dissonance
MAJOR JOB ATTITUDES
• Job Satisfaction
• Job Involvement
• Psychological Empowerment
• Organizational Commitment
• Perceived Organizational Support (POS)
• Employee Engagement