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Welcome to the
Presentation
on
Internship Study
Presentation on
Internship Report on Marketing Mix Management of Standard Bank
Limited(SBL) :A study on Chittagong University Branch
Prepared by
SM Musfiqur Rahman
MatricIDNO:EB171078
Supervised By:
JOYNAL UDDIN
Lecturer, DEB. IIUC.
SomeKeypointsaregivenbelowabouttheusesofphysicalevidenceinthis
bank-
1)Themainsignageisfontstyleandgreencolor.
2)Formaldressbothmaleandfemale
3)CustomersaretreatedverygentlyfirstofallfromtheGuardsandtheEmpl
oyees.
4)Employeesarealwayswelcometheircustomerswiththeirnicesmileand
politebehavior.
5)BankOfferswaterorteatothecustomerswhoarewaitingforlongtimefor
theirservices.
6)Differenttypesofsavenirsareofferedtocustomers:calander,notebook,
diary,pen,keyring,magazine
7)Webpage
Findings
1)Accordingtothereportitisfoundthatstrengthenthepromotionala
ctivitiesandmarketingaboutdifferenttypsofproductsandserviceso
fSBLisnotverystrong.
2)ItisfoundthattheSBLdoesnotintroducemoreproductsandbased
onthecustomersexpectation.
3)AccordingtothereportitisfoundthatteAdvertisingandpromotion
alactivitiesofSBLChittagongUniversityBranchisnotverystrong.
4)Thebranchusemoderntechnology:Fax,inx-
z,Printer,Photocopymachine,Scanner,moneycountingmachine,
modernchequescannermachineforclearingetc.
5)IntheBranchtheyhaveonlyonemarketingandpromotingofficer
Recommendations:
ThoughSBL,triestogivethebestcustomersupport,theyhavesomelakeandlin
kagecomparetootherbankofthesamegeneration.Therecomendationsforthi
sreportare-
1)Thebankshouldstrengthenthepromotionalactivitiesandmarketingaboutd
ifferenttypesofproductandservice.
2)Thebankshouldtointoducemoreproductsandbasedonthecustomersexpec
tation.
3)Thebankshouldtakeimmediateactionadvertisingandpromotionalactiviti
esforpromotetheirbusinessactivities.
4)Thebankshouldusemoderntechnologytoavoidthreatfromothercompetin
g
banks.
5)Thebankshouldincreasesalesandmarketingofficerstoincreasetheirsalesa
ndcustomersvolume.
Findings :
1. The growth of investment of AIBL of Agrabad Branch is
increasing year to year.
2. The growth of Deposit of AIBL of Agrabad Branch is
increasing year to year.
3. The Investment Income of 2019 is Decreased from
other years.
4. The Investment Profit of 2019 is less then other years.
5. The Investment Deposit Ratio is Flexible of Every
years.
6. The Return of Investment of 2019 is Pioneer .
7. The Mode wise Investment of Agrabad Branch
Focuses on Bai-Muajjal, Bai-Murabaha, HPSM,
Bai-Salam in highly.
Conclusion
From the above implementation, I can
assume that 7 P's of marketing mix are
the most viable and productive process
to keep the bank in a balance. The
implementation which helps the bank to
achieve it's ambition.
Iamgladtohavetheopportunitytoworkina
bankespeciallyatStandardbankLtdChitta
gongUniversityBranchasaninternee.Ihav
elearnedlotsofnewbankingsystemswhich
Ididn’tknowbefore.Igainpracticalknowle
dgetorealizemytheoreticalknowledge.Ibe
lievethesethreemonthsofmyinternshipwil
lhelpmetobuildupmycareerinfutureandm
akemeabletochoosetherightcareerpath