Business Marketing

With
Electronics
Marketing objectives - the purpose of marketing

 Marketing objectives are the goals that the firm sets to

allow it to achieve its corporate objectives (overall
aims of the business).

 Market segmentation – who is the target market?

 Market share – what is the market size and

what share is your firm aiming for?

 Marketing mix:
 Product – what type and range of products will you sell?
 Pricing strategy – what price will you set for your products?
 Place – where will you sell and how will you distribute your

 product?
The Marketing Mix

This has 4 key areas:

 Product
 Price
 Place
 Promotion….
The marketing mix – the 7Ps

Marketing
Mix – the
7Ps

Price

Physical Produc
evidence t

Proces Promot
s ion

People Place
Influences on the marketing mix

However, the extended marketing mix takes

into account other important variables that
particularly affect services to make the 7Ps:

 People
 Process

 Physical evidence
What is a Product?
There are 4 general categories of
‘products’:
 Good
 Service Can you think of
an example for
 Place each category?

 Person
 Book Tops
The Name which we called Wireless Book
Goods 2 GB Nan`d Flash Drive

“7 .0 inch`s“ TFT Monitor

 Wire Less Book

Speakers

Google Android “OS”

“3 hours “ Battery backup

Water proof keyboard

32 GB Memory Slot & 3 USB

Ports
Mouse Pad

2.1 Stereo Audio out & Mic

Wi-Fi & Bluetooth
Services
For Service Please Feel to Free Dial
“1800 1866 122”

Note: This Facilities available in Only metro politic City`s

Place
 Fist We focus on Andrapradesh

City`s : 15
(Vishakapatnam,kakinada,rajahmundry,
Eluru,vijayawada,guntur,nellore,tirupathi
Cuddapah,kurnool,ananthapur,nizamabad
Karimnagar,warangal,Hyderabad,bhimawaram
Vijayanagaram)

(there are more than 25 cities are there...these are the major bussiness centres in andhra pradesh)

Districts : 23
Where would you place these
products on the life cycle?
Dealer & Stores
 Advertisement
◦ News paper.
◦ Electronic media.
◦ Posters.
 Meetings
 Events District wise.
 Proposals
 Agreements
Identify the implications of each life
cycle stage….
  R&D INTRODUCTION GROWTH MATURITY DECLINE

none   Low      
Sales

 Very High  Falling     Very Low 

Cost per unit

 Very Few     Lots  

Competitors

 Prototype        remove weaker items

Product

 raise media  target new

     
curiosity… segments
Promotion focus

 None Limited       
Distribution

Increase to exploit loyal

Penetration or
 not for sale! Skimming or penteration  Competitive price customers? Or
push up price
Price Discount
Identify the implications of each life cycle stage….
ANSWERS

  R&D INTRODUCTION GROWTH MATURITY DECLINE

none   Low  speeding up At highest Falling

Sales

 Very High  Falling Falling At lowesr Low 

Cost per unit

 Very Few  few  growing Lots Falling

Competitors

Product
New models,
 Prototype One basic model modification &  remove weaker items
diversified
Product improvements

 raise media  target new Stress differences Lower budget to keep

Build awareness
curiosity… segments with competitors costs down
Promotion focus

Growing no of High levels of Reduce unprofitable

 None Limited 
outlets distribution channels
Distribution

Increase to exploit loyal

Penetration or
 not for sale! Skimming or penteration  Competitive price customers? Or
push up price
Price Discount
Extension Strategies
 These are ways to re-invigorate sales of a product after sales
have hit maturity!
Can you think
 New uses for product of any recent
products that
 Enter new markets have used any
 Develop product range of these
extension
 Change packaging strategies?
 Encourage more frequent usage!
Qestions ????
 Thanks
&….
All the Best !!