Problem statement:

Less watch time < 15 minutes for 40% users – 68% professionals, 32% college students

Factors
Customer Segmentation
• Pause days => encourages procrastinators
• Long video => Won’t be able to sit through them
Working professional:
• Common solution => students and professionals
• Exhausted after long day of working =>
have different needs
Discouraged seeing the long video length and ends
up using Pause days.
• Monotonous video => spacing out and have to
rewatch
• Aware of basics. Looks forward to having a very
customized learning.
College students:
Potential Solution • Need for basics and enhanced focus on problem
solving.

• Keep it short and simple. Length < 15mins. Ideally 7-

10 mins long.
• Streaks: short(3,5,7 days), long(2- weeks). Provide
simple but attractive rewards as streak progresses.
Ex. Access to premium interview material, Extra
course content
Success Metric
• Quizzes in the middle and end of videos to prevent
spacing out issues. Also it motivates them when they • Watch time per week for professional and students
get it right and encourage them to work harder if • % of successful completion of each video checked
they don’t. by embedded quizzes
• Segment the courses further. Let the users choose
what they want. Give suggestions along the way.