FOOD COURT

Detailed analysis on food court and

services pertaining the same, in
Express Avenue…….

Developed by:- "DEATH RIDERS"

 General introduction to a
“SHOPPING MALL”

A shopping mall or mall is one or more buildings creating a complex of

shops demonstrating merchandisers, with interlocking walkways enabling
visitors to easily walk from division to division, along with a parking
area – a modern, indoor version of the traditional marketplace.
Modern "car-friendly" strip malls developed from the 1920s, and shopping
malls corresponded with the rise of suburban living in many parts of the
Western World, especially the United States, after World War II. From
early on, the design tended to be inward-facing, with malls following
theories of how customers could best be enticed in a controlled
environment. Similar, the concept of a mall having one or more "anchor"
or "big box" stores was pioneered early, with individual stores or smaller-
scale chain stores intended to benefit from the shoppers attracted by the
big stores.
Developd by:- "DEATH RIDERS"
Mall culture in “INDIA”
The mall culture in India has developed in recent past. It all begun with a
revolution that started with the inception of “Big Bazaar” a chain of
hypermarket in India, that followed models of U.S based group called
“WAL-MART”.
Big Bazaar is an subsidiary of the giant “Future Group”, India’s largest
retailer and a leading business house in retail sector owning various other
retail brands line like “Pantaloons” etc.
The Company was founded by Mr. Kishor Biyani an Marwadi by cast. He
developed the brand with the motto of making all brands available under
one hood and thus Big Bazaar was born in year 2001 with its
establishment of first store at “Ahmadabad” in Gujarat.
 

Developd by:- "DEATH RIDERS"

Express Avenue
Express Avenue is a shopping mall in Chennai endorsed by Express
Infrastructure, a supplementary to The Indian Express Group. was
inaugurated on May 26, 2010. It is proposed to be the South Asia's largest
shopping mall.
It is developed with an ideal mixture of shopping, business and leisure and
spread across the area of 20 lakh square feet of shopping space further
bifurcated as 9 lakh for shopping, 1 lakh for food court, 700000 for
entertainment and 2 lakh for business chamber. The mall is bound by Whites
Road, Woods Road and Patullos Road on 3 side. We also facilitate 3 level
basement parking adequate for parking of cars and bikes as well.
Express Avenue is the first mall to facilitate to mix combine a shopping
centre, a business centre, hotel and cinema multiplex in Chennai.
The total investment mounted to 750 crore’s according to books.

Developd by:- "DEATH RIDERS"

 Elite Class Services Rendered

 Premium boutique hotel exclusively to cater for touring elites

 Well-defined accommodation with 40 suit rooms
 Spa and salon
 Fitness centre and gymnasium
 24hr lounge with bar
 World-class service
 Biggest KFC centre

Developd by:- "DEATH RIDERS"

Mythos in people’s mind about malls
 People think malls are place where only high class and people with high
purchasing power can go.

Developd by:- "DEATH RIDERS"

 S.W.O.T

Developd by:- "DEATH RIDERS"

 Strength
 Cool and pleasant environment to enjoy.
 Facilitate payment mode via cash & card i.e. credit or debit card is available.
 Facilitate every type of customer.
 Varity of brands and food items available.
 Good and commodious place for dining.
 An proper blend of traditional and fast food is made.
 Pretty clear with the market segmentation.
 An whole floor i.e. third floor dedicated for food and entertainment
 The mall is developed by pioneer group “Indian Express”.

Developd by:- "DEATH RIDERS"

 Weakness
 Internal management could be improved.
 The brands are n0t performing as they should.
 The food court gets only fraction of foot falls that what they must have.
 Internal competition makes the clients more confused and ultimately make them move to
some other place.
 The parking facility can be further enhanced by services.
 Brands need to improve the time on delivering the food to clients.
 The queues while placing an order is large hence many clients walkout without having food.
 Brands are known for the quality, taste etc. but here clients do not get the proper taste as
per the brand.
 Various clients protest the food and sterility maintained by various shops.
 Clients complaint of finding any proper shop and its complicated.

Developd by:- "DEATH RIDERS"

Opportunities
 The spencer mall placed near by has grown older and can not make and
modern changes a to make the place hi-tech.
 As said the mall is subsidiary of “Indian Express” a proper platform for
advertisement and publicity is already available.
 New brands could be accommodated that could increase the overall foot
falls.
 since the mall stands for quality could divert the clients food court.
 Has a very strong base in high class clients.
 Can break the myth of high aged people that malls are costly.
 Can offer services that make people realize the value for money.

Developd by:- "DEATH RIDERS"

Threats
 Citi Center gaining the clients due to failure in our management services.
 The mall might malfunction if the services are not improved.


Developd by:- "DEATH RIDERS"

Present Stand
Age Group Visit

5%
7%
5%
32% 10 to 20
20 to 30
30 to 40
40 to 50
50 to 60
60 to 70

52%

Developd by:- "DEATH RIDERS"

 Customer Variation
Chart Title

total customers Loyal customers

23

16

14

10

3
2 2
1 1
0 0
10 to 20 20 Developd
to 30 30 to 40
by:- "DEATH RIDERS" 40 to 50 50 to 60 60 to 70
Developd by:- "DEATH RIDERS"