Title: The Efficaciousness of Archway's

Productions Process Resulting to Superior

Quality of Home-Style Cookies

I. Purpose and Objective
 The study aims to examine the
effectiveness of Archway Company’s
production process which made them
known as a high quality-producing
company of cookies.
 Also, to discuss the implemented policies
of the company resulting to higher
productivity.
 I. Purpose and Objective

To indicate the factors affecting the
company’s resistance to possible
improvements.
This study also intends to point out the
strength and weaknesses of the company.
II. Background


Lew-Mark Baking Company who produces
high-quality of cookies is now the largest
Archway franchise, with its exclusive rights in
New York and New Jersey. The bakery is run
by the two brothers, Lew and Mark who formed
the company after they purchased an archway
franchise. The Lew-Mark company is found in a
small town in western New York State.
The company is known to produce soft
cookies of which it makes over 50 varieties of
cookies.
Production process of the company has been
very successful, though they are challenged by
so many factors in the market in improving
their product. A possibility on potential

improvement arises, but over years there is
fear that leading the company to reject
opportunities due to some risks that might
occur.
The archway cookies made an appeal to the
health-conscious segment of the market, due to
its no additives and no preservatives cookies.
Parents with young children and customers
who are over 45 years of age prefer soft and
not too sweet cookies.
III. Scope

The extent covered by the study is on the
effectiveness of the implemented policy by
the Lew-Mark Baking Company, a franchisor
of Archway. How it’s strategies affect the
high quality of the cookies they produce and
it’s advantages from other cookie-producing
companies.
Limitations

The information covered by study does not
go beyond the confidential zone of the
company that involves financial aspect and
other private information that the entity
intends to keep but rather focuses to the
production process and on it’s productivity.
 

IV. CASE PRESENTATION

 1. Briefly describe the cookie production process.

The process is quick and easy. Their production process is

called batch processing system.

 The process starts when the management receives order
from the distributer.
 Then the assigned person will encode to the computer the
number of cookies to be produce then the computer will
determine the right amount of ingredients to be needed.
That information would be directly send to the storage silos
which the ingredients are stored and those ingredients are
automatically sent to a giant mixer for flavoring.
 After that, the produced product will be cut into individual
cookies and place to the oven. The cooked cookies will fed
to the cooling racks, then the workers will place the cookies
to the box manually. The boxes are then wrapped, sealed,
and labeled automatically.
 2. What are the two ways the company has
increased productivity?

1.

Cutting the cookies diagonally
2. Increased the length of oven
Increasing the length of the ovens will
result to a faster output rate because it will
increase the number of quantity of baked
cookies which directly leads to
higher  production.
3. Do you think that the company is making the
right decision by not automating the packing of

cookies? Explain. And what obligation does the
company have to its employees and to the
community?
 Yes, the company is making the right decision by
not automating the packing of cookies. The company
is showing its commitment to the community and
investing in the employment of the community
instead on machinery. The company morals are
reflected in the way they do business and individuals
who see the company has good intentions to employ
and stimulate the economy may also help improve
business.
 Is the size of the town a factor? Would it make a
difference if the company was located in a large city?


• The fact that it is a small community proves
that the commitment the company has is
even bigger and possibly the reason to not
automate. If it were a large city, the focus
would be more on faster production and
would probably favor automation.
Is the size of the company a factor? What if it was a much
larger company?


  Yes, because if the factory is larger the
number of employee needed will increase and
that will make automation much better &
cheaper.  And also, larger company, larger
place for work and large capital and
production.
 4. What factors cause the company to carry
minimal amounts of certain inventories?
What benefits result from this policy?

 Cookies are perishable goods and if not consumed in
a short period of time the quality decreases. The
biggest factor that causes the company to only carry
small amounts of certain inventories is the fact that
no additives or preservatives are added to the
cookies, which results in the ingredients and the
cookies having a relatively short shelf life. Products
are ordered based on current orders, and the benefits
are the company is not wasteful.
 5. As a consumer, what things do you consider in
judging the quality of cookies you buy in
supermarket?

The things to be considered in judging the
quality of cookies are the packaging, the
labels, the taste, if it is known and lastly, the
manufacturer and where it is located. The
health benefits you can get.
 6. What advantages and what limitations stem from
the company’s not using preservatives in cookies?


Advantages include the end product being soft and not
too sweet, and also the fact that the cookie is seen by
some consumers as a healthier alternative and a closer
taste to homemade cookies. But not using preservatives
causes a short life for the cookies.
7. Briefly describe the company's strategy.


 Generally, the company sets emphasis on quality-
based strategy and time – based strategy. Their
strategy and niche in the market is to produce
preservative free, healthy, soft, great taste in quality
for the healthy conscious consumers. The company
does a great job delivering the product as demanded.
Because cookies are made to order using a batch
processing system, the company has continued to see
high productivity levels while keeping a tight control
on inventory levels. And also considering the well-
being  of every employee boosting up their moral
value.
V. Conclusion

The company with the existing policies and strategies
is effective and productive enough to continue and expand.
Due to the quality-based strategy that is being imposed by
the company, the level of productivity is not affected
because production process includes maximizing the
production with a specific technique and they are also
practicing time-based strategy. It has a great internal
control ensuring the quality of every cookie produced.
 Continuing to employ local workers to pack the cookies by
hand allows the company to be seen as morally concerned
about the well- being of the community and its
citizens. Valuing the welfare of every consumer gives them
the opportunity to build a good relationship with the
customers.
Recommendation

 Lew Mark Baking company has
effective policy implementation and
therefore can continue to expand with
the current strategies but should be
open to possible improvement that will
complement with the conventional one.