Professional Documents
Culture Documents
Instrumental Values
Preferable modes of behaviour or means of
achieving one’s terminal values
Values across Cultures
1. Individualism vs Collectivism
US - high on individualism, Most
Asian countries more collectivist
2. Quantity of life vs Quality of life
Assertiveness, acquisition of money and
material goods and competition vs
Value relationships, show sensitivity and
concern for the welfare of others
Values across Cultures
3. Uncertainty Avoidance
Preference for structured vs unstructured situations
Feels threatened by uncertain and ambiguous
situations
4. Long-term vs short-term orientation
Futuristic
Value past and present, respect tradition and
fulfilling social obligation
Values across Cultures
5. Performance vs Humane Orientation
The degree to which society encourages performance
improvement and excellence
Rewards individuals for being fair, altruistic, generous and
caring
1. Importance of an Attitude
2. Its Specificity (eg. Turnover/satisfaction)
3. Its Accessibility - More frequently expressed
4. Social Pressure
5. Direct Experience
Cognitive Dissonance
Incompatibility between two or more attitudes or
between attitude and behaviour
Any form of inconsistency or incompatibility
causes discomfort
Individuals try to seek a stable state in which
there is minimum dissonance
Changing Attitudes
ACTIVE
EXIT VOICE
CONSTRUCTIVE
DESTRUCTIVE
NEGLECT LOYALTY
PASSIVE