7 PS OF MARKETING

ASIANA AIRLINES
 Asiana Airlines is a major flag carrier and a
certified 5-Star Airline for the quality of its
airport and onboard product and staff
service. Product rating includes seats,
amenities, food & beverages, IFE,
cleanliness etc, and service rating is for both
cabin staff and ground staff.

 Originally known as Seoul Air

International, Asiana Airlines
was established in February,
1988, commencing operations
same year, in December.
PRODUCT

AIR TRAVEL

Asiana Airlines provides in flight services

Ex.
Food & Drinks
Order of Service
Special Service
In-Flight Lost and Found
In-flight Entertainment
In-flight Mobile App
In-flight Duty-Free Shop
In-flight Shop on Domestic Flights
In-flight Health
Use of Portable Electronic Devices
PLACE

 The airline has its global headquarters in Seoul at

the Asiana Town ( 아시아나타운 ) in Osoe-dong,
Gangseo-gu, Seoul.
 As of September 2019, Asiana Airlines offers
regular passenger and cargo service to 90
destinations (except seasonal charter destinations) in
27 countries from its two hub airports, Incheon
International Airport and Gimpo International
Airport in South Korea. Outside South Korea, the
countries with the largest number of airports served
by Asiana Airlines are China with 22, Japan with 10
and the United States with 10
PRICE

Price depends on classes

• Business suite
• Business smartium
• Business
• Economy smartium
• economy

Asiana to launch 2nd budget airline. Tentatively

named “Seoul Air,” the carrier will focus on less
profitable short-haul routes that Asiana currently
operates.
PROMOTION

Asiana airlines use various promotional tools

such as Advertising, Sales Promotion,
Sponsorships

Asiana club is the Frequent Flyer Program

offered by Asiana Airlines, the miles you
accumulate can be used for Flight Awards

Asiana Airlines is the official airline sponsor of

the South Korean entertainment company YG
Entertainment
PEOPLE

Asiana Airlines has 10,380 employees as of 2015

Asiana Airlines Staffs and crew members provides

5 star service quality to its passengers
PHYSICAL EVIDENCE

Asiana Airlines Homes 82 fleets made by

Boeing and Airbus

Asiana airlines provides different comfort in

flying. From business suite to economy, all are
state of the art quality.

Business suite provides the worlds largest 32

inch personal monitor with Audio Video on
demand system and full flat bed seat to provide
comfort.
PROCESS

Asiana Airlines provides the

traditional airport check in as well
as the online check in at their
website

Also, Asiana airlines provides

Online booking and mobile
boarding pass through their
mobile application