1st Topic:

Political Internet Memes on

Corruption Issue Surrounding the
Philippine Health Insurance
Corporation
Layes, Catherine P.
Sarinopia, Feline Joy M.
• Example: All memes from Sept1-2 or Sept. 1-7

• Methodology
• Select memes as many as you can
• Discuss the CDA
• Assessed the patterns
• Ex. (categorized)
• Category 1- According to number of words
• Category 2- According to animation
• ( semiotic signs- words, colors, layout, animations)
 • CDA Discursive practice-
Who produce the
memes
Sino gaconsume sang
meme
Sa diin gng shared
Relevance/purpose to
Text the audinece

Text
Semiotic analysis
How words are chosen/
Social/political arranged
context

-implication
-political context
of PhilHealth
-corruption in
government
agency
Draft research questions
1. Research Question about semiotic
2. Research question about how memes produce and consume
(discourse practice)
3. (social/political context) implications
Related literature
1.No Laughing Matter Humor as the Means of Dissent in the Digital Era: The
Case of Authoritarian Azerbaijan. Pearce, Katy E., & Hajizada Adnan, 2014
The role of humor in internet memes in expressing political aggression.
2.Meme World Syndrome: A Critical Discourse Analysis of the First World
Problems and Third World Success Internet Memes. Chandler, Robert, 2013
Text and images featured in the memes are ideologically salient and discursively construct
oppositional binaries between “us” and “them” in terms of wealth disparity.
3.Interpretation of Internet Memes and Advertisements through Semiotic and
Reception Studies . Razdan ,Akshay, 2019
- The relation between images, text and meanings connect with each other to form social
messages, political, universal emotions and entertain users.
Thesis & Research Questions
Thesis Claim( Work in Progress): Political internet memes are against to the
government
There should be advocacy, supported evidence/samples/factual.

Research Questions
1. Why political memes influence the opinion of people towards political
issues?
2. How political meme helps people to be informed on political issues?
3. What is the impact of the internet meme in spreading information about
politics?
Framework: Research Methods/ Approach
/Theories
Research Method
• Critical Discourse Analysis
-Theories
• Agenda setting theory
-Refers to how media’s news coverage determines which issues become the focus of public attention
• Superiority Theory
- When we laugh at jokes that pinpoint on someone else’s mistakes, stupidity, misfortune or even
weaknesses of others. We feel ourselves as of higher standard.
• Incongruity theory-
-All humor involves some kind of a difference between what one expect and what one gets
(Berger,1993)
- Finding that the best way to get an audience to laugh is to setup an expectation and deliver
something “that gives a twist” (Aristotle)
 2nd Topic:
A Critical Discourse Analysis of
Internet Meme as Tool to Spread
Information about Politics
Layes, Catherine P.
Sarinopia, Feline Joy M.