HARLEY DAVIDSON

CASE STUDY
Group 1
Who is harley davidson?
● A tough guy wearing a leather jacket that screams style
● ready for adventures with their friends by their side
● He enjoys the journey more than the destination
● stands out from the crowd
● Has strong sense of individuality
Harley davidson’s core values

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1
1 2
2 3
3 4
4 5
5
harley davidson’s core competencies

04
STRONG COMMUNITY
PERSONALIZATION

01 03

CUSTOMER & EMPLOYEE

DRIVEN
FEEDBACK DRIVEN
02
CUSTOMER
FEEDBACK APPRECIATION
TO RIDERS

H.O.G’S USP

MATCHING THE OTHER

CAUSES BENEFITS
Has the motorcycle manufacturer been successful?

Connect like-minded Leverage strong brand Strong sense of

people image loyalty

Fosters positive Family members too Imbibe aspirational Social service

relation with the joined the community lifestyle among non
customers owners
Who is the target audience
18-24 25-34
Recommendation for Harley Davidson to cultivate
long term relationship with younger audience

Integrating near zone vehicle

1
detection to prevent accidents & red
signal beeps.
social video platform for 2
Harley enthusiasts
3 special EMI to women and people
with age group of 25 - 30
IOT enabled app which will give bike
4
health, mileage, tyre condition, etc
and VR Experience
5 Inclusive Communication Strategy

Partner with airbnb on

6
providing information on
resorts/homestays in
destinations
Ride and Have Fun !