Sales Management

GROUP 1
Sales Promotion Techniques of Airlines
Presented By:
Mandavi Sinha
Priyal Jaiswal
Parth Shah
 • Sales promotion is a short-term
incentive to initiate trial or purchase.
• These efforts can attempt to stimulate
What is Sales product interest, trial, or purchase. 
• Examples of devices used in sales
Promotion? promotion includes: coupons, samples,
premiums, point-of-purchase (POP)
displays, contests, rebates, and
sweepstakes.
 General Techniques?
Price deal: A
Cents-off deal:
temporary reduction
Offers a brand at a Price-pack deal Coupons Loss leader
in the price, such as
lower price.
50% off.

Standing insert (FSI) On-shelf couponing Checkout dispensers On-line couponing  Mobile couponing

Online interactive Contests/sweepstakes

Rebates  Point-of-sale displays
promotion game /games 
 Price deal

Price pack deal- Combo deal

Techniques
Techniques Coupons

used
usedby
by Standing inserts- Template
airlines
airlines Mobile Couponing

Online Coupons

Festival Offers
Price deal
• A temporary reduction in the price
• Loyal reward program, consumer
collect points miles or credit for
purchase and redeem them for reward
• Eg- Spicejet Club benefits (Join
SpiceClub and you are on your way to
free flights priority checkings free
cancelation or change and
complimentary meals Earn upto 10SC
points on Spicejet Flights and add ons).
Price Pack Deal
• The packaging offers a consumer a certain
% more of the product for the same price.
• Eg- Air India. Ghumo India family fare
25% discount 1 Sept 2019 to 31 March
2020.
• Spice Jet- Spice jet Friends and Family
Offer: Get Up to 25% Off on Flight
Tickets
Coupons
• Coupons have become a standard
mechanism for sales promotion
• Eg- Indigo Domestic Flights – Starting
From Rs.2500 Onwards + Flat 10%
Airtel Payments Bank CB (New User)
• Spice Jet- Spice jet Friends and Family
Offer: Get Upto 25% Off on Flight
Tickets
Standing inserts
Mobile
Couponing
Online Coupons
 Gifts & Rewards

• WestJet Done their sales promotion

on Christmas
• https://www.youtube.com/watch?v=z
IEIvi2MuEk
Festival Offers
Why Sales Promotion?

• Companies use sales promotions to increase demand for their products and services
• Sales promotions help companies to increase the number of sold goods, even though they
need to lower the price to achieve that goal.
• Sales promotion is a marketing strategy where the product is promoted using short-term
attractive initiatives to stimulate its demand and increase its sales.
• Sales Promotion is usually used for the following cases –
 To introduce new products,
 To sell out existing inventories,
 To attract more customers, and
 To lift sales temporarily.
Thank You