Professional Documents
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CYPHER SECURITY
MISSION STATMENT
To exceed our clients specific and customized security needs by
delivering the highest quality of professional private security services
based on trust and confidence.
Business Description
• Cypher Security is a business corporation, which provides armed and unarmed
security services and expertise to private and public clients. This business
provides both physical and non-physical protection.
• Physical protection- surveillance, company security, personal security and private
investigators.
• Non-physical protection- cyber-security, anti-hacking, virus protection, server
maintenance.
• Our Company has two arms: Guards and Cybers
• Guards are responsible for physical protection. Cybers are responsible for non-
physical protection
• Business Description
Guards
Our guard personal must have at least have military experience or must have served
with the police force. Before becoming a full security staff they also undergo a
physical and psychological evaluation.
Cybers
Our cyber personnel must have and undergraduate degree in any computer related
and must undergo a training on cyber-security before becoming a full staff.
Both Guards and Cybers must submit have a full background check for security
purpose of the company and potential clients
Description of Service
We also arrange special plans for clients who want home service, depending on
their preference.
Description of Service
Hours Price
Weekdays/Weekends 5000/hour
Holidays 7000/hour
Target Market and Marketing Strategy
We are targeting companies, and individual who don’t feel safe.
Since the business is going to start on a small scale, marketing strategies such as
posters, house to house and company notifications along with other simpler
approaches will be used. This is due to the high cost of advertisement and
uncertainties attached.
In the long run, TV adverts, radio announcements and other means of
advertisement will be adopted
There will be discount to loyal customers
10% discount – 1 year loyalty
20% discount- 2 year loyalty
30% discount- 3 years or more
Organization and Management
CEO
Sulaiman Shehu
Staff Staff
Market Analysis
Expenses (Unarmed Guard) Expenses (Armed Guard)
Items Quantity Cost(N) Total(N) Items Quantity Cost Total
Guard Uniform 2 3000 6000 Guard Uniform 2 3000 6000
Security Belt 1 3000 3000 Security Belt 1 3000 3000
Radio 1 7000 7000 Radio 1 7000 7000
Defense Equipment 1 10000 10000 Defense Equipment 1 10000 10000
Total 26000 Gun 1 100000 100000
10 Guards 2600000 Total 126000
10 Guards 12600000
Salary (Unarmed
Guard)/Cyber Salary (Armed Guard)
Payment Cost(N) Payment Cost(N)
Maintenance 10,000 Maintenance 10,000
Wages 50,000 Wages 70,000
Total 60,000 Total 80,000
The society in which the business will start has a tendency not to value our WEAKNESS
services in the start hence there will be a great investment into capturing the
hearts of many expected clients.
OPPORTUNITIES
A lot of individuals/companies need security, therefore we are exploiting this
opportunity to provide our services. Job opportunities.
THREATS
The only threats we face are the safety of our staff as well as our client while on
duty and potential cyber anomalies.
Appendix
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