Demand for NWICO

• The then existing trends of domination and imbalance in the flow of

news and information made the Third World countries unite and put
forward their complaints and demands regarding establishment of a
new world order at International platform.
• The emergence of new nations
• The asymmetrical economic relationship
• The new nations’ realization
• The coming together of the new nations
 The Mac BRIDE Commission

• The Mac Bride Commission was set up in 1977 by the director of

UNESCO
• The strengthening voice of the non-aligned nations in the United
Nations led to the establishment commission for the study of
communication problems by UNESCO in 1977
• The Mac Bride report was published under the title Many Voices,
One World, in 1980
• The report presented a full airing to the many complaints of the
NAM countries of the defects in the prevailing system of
international news flow
 Finding of the Mac Bride Report

• The commission viewed communication a basic social need of

individuals, communities and nations with an indivisible relationship
• The issue of imbalance and inequalities were fully recognized by the
commission
• It identified imbalance in flow between the developed and
developing countries
• One way flow in communication is basically reflection of the
world‘s dominant, political and economic structures
• The primary factor in imbalance and inequalities was an economic
one
 Recommendations of the Mac Bride
Commission

• The will of the developed and developing countries

• Cooperation between the developed and developing nations

• Sharing of communications resources

• Cooperation amongst the developing countries to correct imbalances

• Cooperation between the media rich and media poor