Ramaiah University of Applied Sciences

Faculty of Management and Commerce

Department : Management Programme MBA

Semester : FT2020
Course Code :19MBA509B
Course Title : Strategic Management
Course Leader : Prof. V. Nagendra

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Faculty of Management and Commerce Ramaiah University of Applied Sciences
 Presented by:
Poorvi V - 20MCMS101095
K S Punith Kumar - 20MCMS101049
Ramya R - 20MCMS101111
Padmashree G N - 20MCMS101089

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Faculty of Management and Commerce Ramaiah University of Applied Sciences
 Introduction

Company Name : PUTRIKA TOYS

About: Putrika toys is toy manufacturing company, who

promote and sell organic toys to give a unique and healthy
toys to the kids.

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Faculty of Management and Commerce Ramaiah University of Applied Sciences
 Vision and Mission of Putrika Toys
Vision: To be India’s leading toy manufacturing company that delivers
high quality, value driven services and focus on the uniqueness and
peculiarities of our services.
Mission:
• To encourage each kid to recognize their potential and boost their
sensual, mechanical and reasoning capabilities.
• To endure them values that their parents loves to promote.
• To be refined, inspiring energy that improves their fantasy sphere.
• To propose a pleasing, gratifying distraction for grown-up,
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protecting the teen in them alive.
Faculty of Management and Commerce Ramaiah University of Applied Sciences
 Objectives of Putrika Toys

• Tie knot of Toy Company with dealers and producers for better
interaction.
• Build conductive operational association between our business and
the Government.
• To promote our business to renovate our units with current
technology plant and equipment for maintaining excellence and
protected toys.
• Follow benchmark to create unified designing and overcome
challenging points
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Faculty of Management and Commerce Ramaiah University of Applied Sciences
 Core Values of Putrika Toys

1. TRUST

2. QUALITY AND EXCELLENCE

3. CUSTOMER DELIGHT

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Faculty of Management and Commerce Ramaiah University of Applied Sciences
 Porters 5 forces model for Putrika Toys

• Two forces from “vertical” competition:

1. Bargaining power of suppliers

2. Bargaining power of buyers

• Three forces from ‘horizontal’ competition

1. Threat of new entrants

2. Threat of substitute products and services

3. Rivalry among existing competitors

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Faculty of Management and Commerce Ramaiah University of Applied Sciences
 Business Sustainability of Putrika Toys

 Follow sustainability as core principle

 Innovative
 Set long-term goals

 Eco-friendly work environment

 Incorporate sundry management

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Faculty of Management and Commerce Ramaiah University of Applied Sciences
 Thank You 9
Faculty of Management and Commerce Ramaiah University of Applied Sciences