Percival A.

Fernandez
Omar A. Fernandez
Jeen Paul S. Estremera
 HISTORY

American TESOL Institute was established in

Baton Rouge, Florida, United States of
America in 2002. The foundation of American
TESOL Institute is based on the dedication of
a team of education experts who wanted to
know how a second language is learn.
 VISION
To be the leading producer of International Certified English Educators
in Southeast Asia and the world. To uplift the status of our fellow
Filipinos and other nationalities as world class English Educators.

MISSION
As the leading English Proficient Country in the Southeast Asia,
American TESOL Institute Philippines Inc. aims to educate, certify and
produce world-class English Educators by providing programs at par
with international standards.
 COMPANY PROFILE
American TESOL Institute was established in Baton Rouge, Florida,
United States of America in 2002. The foundation of American TESOL
Institute is based on the dedication of a team of education experts
who wanted to know how a second language is learnt. As the ONLY
ATI in the Philippines – we pride ourselves to be an institution
operating at par with international standards and upon completion of
the programs/courses, students are issued international certificates
from the main office in Florida, USA.
Programs Offered
• International English language Testing System
- 30 hours preparatory training course, skills in listening, speaking, reading and
writing in Academic and General Training modules.

• TESOL for Professional Online certification

- 300 hours online course in teaching English as a second language, lesson
plans for presentation in a classroom.

• Intensive English Program

-20 hours training geared in promoting and reading skills, developing
writing abilities and English proficiency in general.
• Contact Center Services NC II
- 100 hours program designed to develop knowledge, communication skills and attitude of a
Contact Center representative in accordance with the industry standards.

• Web Development / Web Design

- Open to all students who have basic knowledge of C++ Programming.

• Food and Beverages Services NC II

- provides knowledge and skills on the basics of food and beverage service in food
establishments such as restaurants, hotels, canteens, clubs, motels and resorts.

•  Events Management NC III

- essential to events managers and staff, managers or supervisors tasked to organize in-
house events, students of related courses, entrepreneurs and those who want to put up an
events management business.
Preliminary Business Model
Administration

Human Resource

Accounting and Marketing

Academic

Information Technology

Maintenance, Security and Facilities

Admission and Registration

Marketing Enlistment Enrollment Training Certification

OFFICE DEPARTMENTS
• Administration
• Human Resource
• Accounting and Marketing
• Academic
• Information Technology
• Maintenance, Security and Facilities
• Admission and Registration
 Organizational Chart
Administration Department

CEO

VP for Operations

Admin Heads Directors Academic Heads

 Organizational Chart
Human Resource Department

HR Head

Asst. HR Officer 1 Asst. HR Officer 2

 Organizational Chart
Accounting Department

Accounting Head

Cashier Accounting Officer 1 Marketing

 Organizational Chart
Academic Department

Director

Dean

Acad. Coordinators

Acad. Trainers
 Organizational Chart
Information Technology Department

IT Head

Lab Facilitator IT Technicians

 Organizational Chart
Admission and Registration Department

Registrar Head

Asst. Registrar Admission Clerk

 Organizational Chart
Maintenance, Security and Facilities

OIC

Area Maintenance Equipment Maintenance Security

Strength WOT
• AMERICAN TESOL INSITUTE is recognized all over the world.
• The TESOL certificate by ATI is recognized all over the world.
• The curriculum is extremely practical and standard.
• The quality, dynamism and marketability of the TESOL course in American
TESOL institute is recognized.
• The TESOL course of ATI is designed to teach students of all age group.
• It has high standards of teachers training ATI has gained good reputation in
the world.
• ATI Philippines is the ONLY center in the Philippines that CAN provide an
international certificate to the graduates.
S Weaknesses OT
• Short of Man Power
• Limited Programs

SW Opportunities T
• Join forums and connect with English language educators around the world
• Developed their skills and raise standards in English language teaching
• Accredited worldwide
• International Partnership
• Highly recommended by different international Accreditors
SWO Threats
• Loss of International partnership
• Economic Condition (low of demand for inquiring English Language
skills)
• Low rating from BBB (Better Business Bureau) Business Review
  
The Business View of the Architecture
Ballpark View of the Process Architecture

Step One :
Brainstorming the
Enterprise Business
Functions
 Brainstorming the Enterprise Business
Functions
Administration
The officials in the executive
branch of an organization under a
particular chief executive. Usually
the President or the Chief
Executive Officer.
Human Resource
Plan, direct, and coordinate the
administrative functions of an
organization. They oversee the
recruiting, interviewing, and hiring of
new staff; consult with top executives
on strategic planning; and serve as a
link between an organization's
management and its employees.
 Accounting and Marketing Academic

Responsible for the management To provide strong academic

of sales, and relationships with leadership, lead, manage and
particular customers. And to develop the department to
manage the marketing resources  ensure it achieves the highest
of a product or business. possible standards of excellence
in all its activities. 
 Admission I.T

To recruit and communicate with Design, operate or maintain

new students from a variety of technology products.
venues. Responsible for
connecting with students.
 Step Two :
Define the Function
and Look for
Redundancy
Define the Function and Look for Redundancy

Accounting and Marketing Admission

Responsible for the management To recruit and communicate with

of sales, and relationships with new students from a variety of
particular customers. And to venues. Responsible for
manage the marketing resources  connecting with students.
of a product or business.

Ballpark View Process Classes
Administration
The officials in the executive
branch of an organization under a
particular chief executive. Usually
the President or the Chief
Executive Officer.
Human Resource
Plan, direct, and coordinate the
administrative functions of an
organization. They oversee the
recruiting, interviewing, and hiring of
new staff; consult with top executives
on strategic planning; and serve as a
link between an organization's
management and its employees.
 Admission Admission

To recruit and communicate with To recruit and communicate with

new students from a variety of new students from a variety of
venues. Responsible for venues. Responsible for
connecting with students. connecting with students.

Maintenance Securities and Facilities

Maintain, monitor and ensures the

condition, safety and readiness of the
equipment’s and facilities..
Ballpark View of the Process Architecture

Step One :
Brainstorm Potential
Data Classes
 Function / Data
Administration Human Resources

Presidents Employees
Managers Compensation
Promotions
Accounting and Marketing Academic
Cost Trainings
Revenues
Budgets
Accounting and Marketing Admission and Registration
Markets
Employees
Prospects
Prices Compensation
Leads Promotions
Supplies

Information Technology

Designs
Technology
 Step Two :
Generalize into
Global Data Classes
 Person Place

Managers – Employee Facilities

Students – Organization Branches
Client Industry OJT Industry

Thing Events

Materials – Tools Demonstration – Revenue

Equipment – Software Budget – Markets – Prospects
Product Trainings – Enlistments
Cost – Prospects
 Step Three :
Use Data Modeling
Techniques to refine
the global data classes.
 Person Place

Students – Professional Facilities

Non-Professional – Organization Branches
Client Industry – Employees OJT Industry
Managers

Thing Events

Demonstration – Revenue
Materials – Tools
Budget – Prices – Enlistments
Equipment – Software Recruitments – Cost - Markets
Product Market Offering – Demands
Trainings – Assessments
 Global data Classes for the Ballpark View
1. Trainings, Students,
Professional, Non-professional
2. Client Industry, Organization
3. Employees, Managers
4. Facilities, Branches
5. OJT Industry
6. Products, Materials, Tools
Equipment, Software
7. Demonstration, Revenue,
Budget, Prices, Enlistments,
Recruitment, Cost
8. Markets, Prospects, Market
Offerings, Demands
9. Trainings, Assessments
The Business Views Owner’s View
Owner’s View of the Process Architecture

Step One :
Identify Entities Created by
the Enterprise Business
Functions
Identify Entities Created by the Enterprise
Business Functions
1. Trainees, Students,
Professional, Non-professional
2. Client Industry, Organization
3. Employees, Managers
4. Facilities, Branches
5. OJT Industry
6. Products, Materials, Tools
Equipment, Software
7. Demonstration, Revenue,
Budget, Prices, Enlistments,
Recruitment, Cost
8. Markets, Prospects, Market
Offerings, Demands
9. Trainings, Assessments
 Step Two : Resolve the Groupings
1. Trainings, Students,
Professional, Non-professional
2. Client Industry, Organization
3. Employees, Managers
4. Facilities, Branches
5. OJT Industry
6. Products, Materials, Tools
Equipment, Software
7. Demonstration, Revenue,
Budget, Prices, Enlistments,
Recruitment, Cost
8. Markets, Prospects, Market
Offerings, Demands
9. Trainings, Assessments
Step Three : Identify Primitive Functions
for Each Entity
Primitive Functions /
Markets Prospects Market Offerings Demands
Data

Identify Target
C      
Markets

Identify Target
  C    
Prospects

Identify Target
    C  
Market Offerings

Identify Demands
      C
 

Table 1.1 Primitive function that create entities for target

marketing
 Primitive Function / Data Trainings Assessment
Create Trainings C  
Create Assessment   C

Table 1.2 Primitive functions that create entities for training

assessment

1. Trainees, Students, Professionals / Non-Professionals

Primitive Professionals / Non
Trainees Students
Function / Data Professionals
Train Trainees C    
Train Students   C  
Train Pro and Non
    C
Professionals
2. Client Industry, Organizations

Primitive Function / Data Client Industry Organization

Create Client Industry C  
Create Organization   C

3. Employees

Primitive Function / Data Employees

Hire qualified employees C

4. Facilities and Branches

Primitive Function /
Facilities Branches
Data
Create Facilities C  
Create Branches   C

5. OJT Industry

Primitive Function / Data OJT Industry

Identify OJT Industry C

6. Products, Materials, Tools, Equipment’s and Software

Primitive
Products Materials Tools Equipment’s Softwares
Function / Data

Product
C        
Production
Purchase
  C      
Materials

Identify Tools     C    

Identify
      C  
Equipment’s
Identify
        C
Softwares
7. Demonstrations, Revenue, Budget, Prices, Enlistment, Recruitment, Cost

Primitive
Demonstration Revenue Budget Prices Enlistment Recruitment Cost
Function / Data

Determine
C            
Demonstration

Identify
  C          
Revenue

Identify Budget     C        

Identify Prices       C      

Determine
        C    
Enlistment
Determine
          C  
Recruitment
Identify
            C
Cost