RESEARCH METHODOLOGY

Submitted to :

Ms. Gitanjali Mam

Submitted By:

Ajit Bhoyar (C-01)

Jayashree Valvi (C-12)
Swapnil Jawarkar (C-41)
Vidya Bharmal (C-46)
Vikas Bajpai (C-54)
Neeta Singh (C-57)
 A COMPARATIVE STUDY OF
AUDIENCE PREFERENCE
TOWARDS CNBC AND ZEE BUSINESS

V/S
 Research Methodology

Research is the systematic process of collecting and

analyzing information in order to increase our
understanding of the phenomenon about which we are
concerned or interested. It is the systematic study of
the methods, principles, procedures and rules applied
within a discipline. Research is an Endeavour to
discover answers to intellectual and practical problems
through the application of scientific method.
 Objectives of Research
 The purpose of research is to discover answers through the

application of scientific procedures.

To gain familiarity with a certain phenomenon or gain new insights.
To present accurately the characteristics of a particular individual,

group or situation.
To see the frequency with which some phenomenon is associated

with something else.

Hypothesis of causal relationship between more than one variables
 Stages in the Research Process

Define
Problem

Planning a Conclusions
Research Design and Report

Planning Processing and

a Sample Analysing the Data

Gathering
the Data
 Significance of Research Methodology
 Research is a systematic enquiry that provides information to
guide managerial decisions.
 Significant in solving various operational and planning
problems of business and industry
 Market research (investigation of the structure and
development of market)
 Important for formulating policies for purchase, production
and sales.
 Motivational research studies consumers’ motives in their
purchase behavior (Consumer behavior)
 Research refers to the application of mathematical, logical and
analytical techniques to the solution of business problems of
optimization of resource use, cost minimization and profit
maximization.
 Types Of Research
Descriptive Research:
Descriptive Research is a fact finding investigation which is
aimed at describing the characteristics of individual, situation
or a group (or) describing the state of affairs as it exists at
present.

Analytical Research:
Analytical Research is primarily concerned with testing hypothesis
and specifying and interpreting relationships, by analyzing the facts
or information already available.
 Types Of Research

Applied Research:
Applied Research or Action Research is carried out to find solution
to a real life problem requiring an action or policy decision.

Fundamental Research:
Fundamental Research which is also known as basic or pure
research is undertaken for the sake of knowledge without any
intention to apply it in practice. It is undertaken out of intellectual
curiosity and is not necessarily problem-oriented.
 Types Of Research

Quantitative Research : 
Quantitative Research Based on measurement of quantity or amount
Weighing, measuring are the examples of quantitative research.

Qualitative Research : 

Qualitative Research Phenomena relating quality or kind Character,

personality and man kind are the examples of variable used to
measure the qualitative research Word association test, Sentence
completion test are the examples of qualitative research.
 Types Of Research

Conceptual Research:
Conceptual Research Related to some abstract ideas / theory
experiment Attempt to establish cause and effect relationship.

Empirical Research:
Empirical Research Describes data or a study that is based on
objective observation Gathering data is scientific method but
here experience plays major role.
 CNBC
“Consumer News and Business Channel”
Launched : April 17, 1989
Owned by: NBC Universal
Slogan : "First in Business Worldwide"
 Z-Business
 India’s 1st 24-hour Hindi business channel was launched in

November, 2004.
 This channel create an entrepreneurial climate in the country

that can help stimulate innovation and economic growth.

 Zee Business has taken the markets to a new set of small and

medium retail investors for whom the channel is a must watch.

 Zee Business provide news, views, reviews and previews for

the day’s trading session.

 Z-Business
 Zee Business launched India’s 1st Commodity market

programme: Mandi Live.
 Stock Market programmers' like Beechen Ya Rakhein, Share

Bazaar Live, Aapka Bazaar, and Markets at Noon, Mid Cap

Bazaar.
 With an aggressive evening programming and a varied weekend

line-up, Zee Business has made business channel viewing a

24X7habit.
 Information about stock market, investments, mutual funds

corporate world, real estate, leisure.

 
 Learning

We tried our best to present this information as clearly as

possible using basic terms that we hope will be covered by the
widest scope of researchers, analysts. I am also thankful to my
friend who helped me a lot in the completion of this project.