CORPORATE SOCIAL

RESPONSIBILITY AND
ETHICS
The Concept of Corporate Social Responsibility
 WHAT IS CSR
-is a way of describing how companies
measure and control their impact on society.

- This includes a company's contributions –

both negative and positive – to the economy,
environment and greater community.
 The Concept of CSR
- Goes beyond charity and requires
the company to act beyond its legal

- companies integrate social

environmental and ethical concerns
in their business operations and
interactions with their stakeholders.
- Business for social Responsibility
defines CSR as “achieving
commercial success in ways that
honor ethical values, respect
people, communities and the
environment.
4 types of corporate responsibility your business can practice

- Environmental efforts - One primary focus of CSR is the

environment. Businesses, regardless of size, have large carbon
footprints.
- Philanthropy - Businesses can practice social responsibility by
donating money, products or services to social causes and
nonprofits.
- Ethical labor practices - By treating employees fairly and
ethically, companies can demonstrate CSR.
- Volunteering - Participating in local causes or volunteering
your time (and your staff's time) in community events says a
lot about a company's sincerity.
Example of CSR Companies

- Lego
- TOMS
- Starbucks
What are the benefits of CSR for companies?

- improving its brand image.

- benefit relates to
employee morale.
 Drivers of CSR
The drivers to implement CSR within
organisational strategy vary across organisations,
sectors and even geographic locations.
Responsible business practice is driven both from
within the organisation (internal stakeholders,
such as employees) and from outside the
organisation (external stakeholders, such as
customers, suppliers and the local community). It
is often pressure from external stakeholders that
forces boards to take action on poor practices
associated with the business.
Basic drivers of CSR The basic drivers of
CSR consist of
• Values: a value shift has taken place within businesses, as a result
of which they now not only feel responsible for wealth creation,
but also for social and environmental benefits
• Strategy: being more socially and environmentally responsible is
important for the strategic development of an organisation
• Public pressure: pressure groups, consumers, media, the state
and other public bodies are pressing organisations to become
more socially responsible. organisations are often driven by one
of the above, but see a shift into other spheres over time. In the
main, it has been public pressure centred on three key areas that
has driven the CSR agenda. These comprise the environment,
labour standards and human rights.
Historical Phases of CSR
PYRAMID OF CORPORATE SOCIAL
RESPONSIBILITIES
Social Responsibility to Stakeholders

Corporate social responsibility includes the

responsible business organization with
respect to stakeholders (shareholders,
employees, customers, and suppliers), the
business relationship with the state (local
and national) institutions and standards,
the business as a responsible member of
society in which it operates.
 MEMBERS:

NAVALES, JENNY ROSE

NUDALO, CHARLENE
OLASO, MAE CHELSY
PAQUIBOT, JONEMIE
REMPILLO, KRISTINE