EHAILUO

BUSINESS ENGLISH
Branding
Goals of the Day
Understanding Branding

Marketing your Brand

Putting Up a Team
 Key Words and Phrases

p Advertise v. ['ædvətaɪz]( 英 ) ['ædvɚtaɪz]( 美 ) 登广告

p Taboo n. [tə'buː]( 英 ) [tə'bu]( 美 ) 禁忌

p Signal v. ['sɪgn(ə)l]( 英 ) ['sɪgnl]( 美 ) 代表，表现

p Profitable adj. ['prɒfɪtəb(ə)l]( 英 ) ['prɑfɪtəbl]( 美 ) 盈利的，有益的

p Business n. [ˈbɪznəs]( 英 ) [ˈbɪznɪs]( 美 ) 业务，生意

p Logo n. ['lɒgəʊ; 'ləʊgəʊ]( 英 ) ['loɡo]( 美 ) 标志

 Key Words and Phrases

p Travel agency 旅行社 p Mass media 大众传媒

p Begin with 从…开始 p Local culture 地方文化

p Relate to 联系 p Well-known 知名的

p In the long run 无损于环境的 p Core value 核心价值

p Take a note 做笔记 p Make some calls 打几个电话

ROUND
A
 Of course. Let’s talk about
it.

Good morning, Cathie. Do you know we are

going to help a travel agency to market its Hi, Mike. Yes, I just heard it from
brand? 嗨， Mike 。是的，我刚刚从老板
our boss. Do you have a minute
Travel agency 旅行社 那里听说。你现在有时间吗？
right now?
有。我觉得品牌名称应该跟它的主要
Yes. I think the brand name should relate
to 业务 : 旅游联系在一起。
its main business: travelling.
Begin with 从…开始
Relate to 联系
Business n. 业务，生意 Well, I think we should begin with the brand
name. Any suggestions?
 The brand logo. You know, in the
品牌标志。你知道，长远来看，建
long run, building a brand logo is
立一个品牌标志是有益的。
profitable.
Logo n. 标志
In the long run 无损于环境的 You’re right. Let me take a note… Okay, what’s
Profitable adj. 盈利的，有益的 next?
Take a note 做笔记
 That’s a great
这点说得好 point! After
！在那之后 that, we
，我们应该建
should suggest that the company
议那家公司通过大众传媒或者互
advertise its联网登广告。
brand through mass media Though, we’d better consider the local
or the Internet. culture, such as what is taboo.
Advertise v. 登广告 Local culture 地方文化
Mass media 大众传媒 Taboo n. 禁忌
Sure. Well-known brand names signal good 它也表现了一家公司的核心价
It shows the core value of a company as
services. 值。
well.
Well-known adj. 知名的 Core value 核心价
Signal v. 代表，表现 值
 Alright.
好的。我来打几个电I’ll make some
Anyways, branding is very important. We
calls.
话。
should call more people to join us.
Make some calls 打几个电话
ROUND
B
 Of course. Let’s talk about
it.

Hi, Mike. Yes, I just heard it from

Good morning, Cathie. Do you know we are our boss. Do you have a minute
going to help a travel agency to market its right now?
brand?
Travel agency 旅行社
Yes. I think the brand name should relate
to its main business: travelling. Begin with 从…开始
Relate to 联系
Well, I think we should begin with the brand
Business n. 业务，生意
name. Any suggestions?
The brand logo. You know, in the
long run, building a brand logo is
profitable.
Logo n. 标志
In the long run 无损于环境的 You’re right. Let me take a note… Okay, what’s
Profitable adj. 盈利的，有益的 next?
Take a note 做笔记
 That’s a great point! After that, we
should suggest that the company
advertise its brand through mass media
or the Internet.
Advertise v. 登广告
Mass media 大众传媒
Though, we’d better consider the local
culture, such as what is taboo.
Local culture 地方文化
Taboo n. 禁忌
Sure. Well-known brand names signal good
services. It shows the core value of a company as
well.
Well-known adj. 知名的 Core value 核心价
Signal vt. 代表，表现 值
 Alright. I’ll make some
Anyways, branding is very important. We
calls.
should call more people to join us.
Make some calls 打几个电话
ROUND
C
FREE
TALK
 Do you usually buy big-name brands?

Do you think products that are an international brand

are always the best quality?
In this unit, we…
➢ Understood Branding

➢ Marketed your Brand

➢ Put Up a Team
 扫描二维码
关注云海螺官方微
信