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Statistical
Methods
Descriptive Inferential
Statistics Statistics
Hypothesis
Estimation
Testing
Estimation Methods
Estimation
Point Interval
Estimation Estimation
Target Parameter
The unknown population parameter (e.g., mean or
proportion) that we are interested in estimating is
called the target parameter.
The type of data (quantitative or qualitative)
collected is indicative of the target parameter. With
quantitative data, you are likely to be estimating the
mean or variance of the data. With qualitative data
with two outcomes (success or failure), the binomial
proportion of successes is likely to be the parameter
of interest.
Target Parameter
Determining the Target Parameter
p Proportion; percentage
fraction; rate Qualitative
Point Estimator
A point estimator of a population parameter is a
rule or formula that tells us how to use the sample
data to calculate a single number that can be used
as an estimate of the target parameter.
Point Estimation
Provides a single value: based on
observations from one sample
Gives no information about how close the
value is to the unknown population parameter
Confidence Confidence
limit (lower) limit (upper)
1.96
x 1.96 x x
n
Confidence Interval
If sample measurements yield a value of x that falls
between the two lines on either side of µ, then the
interval x 1.96 x will contain µ.
Confidence Coefficient
x z /2 x z /2
n n
.05 .05
1.99 1.645 1.99 1.645
100 100
1.982 1.998
Problem
The primary
difference between
the sampling
distributions of t and
z is that the t-
statistic is more
variable than the z-
statistic.
Degrees of Freedom
Standard
Normal
Bell-Shaped
t (df = 13)
Symmetric
‘Fatter’ Tails
t (df = 5)
z
t
0
t - Table
t-value
If we want the t-value with an area of .025 to its right
and 4 df, we look in the table under the column t.025
for the entry in the row corresponding to 4 df. This
entry is t.025 = 2.776. The corresponding standard
normal z-score is z.025 = 1.96.
Small-Sample
Confidence Interval for µ
s
x t 2
n
• n = 6, df = n – 1 = 6 – 1 = 5
• t.05 = 2.015
.38987 .38987
3.7 2.015 3.7 2.015
6 6
.492 6.908
Problem
Facial structure of CEOs. In Psychological Science (Vol. 22, 2011), researchers
reported that a chief executive officer’s facial structure can be used to predict a
firm’s financial performance. The study involved measuring the facial width to-
height ratio (WHR) for each in a sample of 55 CEOs at publicly traded Fortune
500 firms. These WHR values (determined by a computer analyzing a photo of
the CEO’s face) had a mean of x = 1.96 and a standard deviation of s = .15.
a. Find and interpret a 95% confidence interval for m, the mean facial WHR for
all CEOs at publicly traded Fortune 500 firms.
b. The researchers found that CEOs with wider faces (relative to height) tended to
be associated with firms that had greater financial performance. They based their
inference on an equation that uses facial WHR to predict financial performance.
Suppose an analyst wants to predict the financial performance of a Fortune 500
firm based on the value of the true mean facial WHR of CEOs. The analyst wants
to use the value of m = 2.2. Do you recommend he use this value?
Large-Sample Confidence
Interval for a Population
Proportion
Problem
ˆˆ
pq ˆˆ
pq 32
pˆ Z /2 p pˆ Z /2 pˆ 0.08
n n 400
.053 p .107
Thinking Challenge
You’re a production
manager for a newspaper.
You want to find the %
defective. Of 200
newspapers, 35 had
defects. What is the 90%
confidence interval estimate
of the population
proportion defective?
Confidence Interval
Solution*
pˆ qˆ pˆ qˆ
pˆ z /2 p pˆ z /2
n n
.175(.825) .175(.825)
.175 1.645 p .175 1.645
200 200
.1308 p .2192
Adjusted (1 – )100% Confidence
Interval for a Population Proportion, p
p 1 p
p z 2
n4
x2
where p is the adjusted sample proportion of observations with the characteristic
of interest, x n 4of successes in the sample, and n is the sample size.
is the number
Determining the Sample Size
Sampling Error
In general, we express the reliability associated
with a confidence interval for the population mean
µ by specifying the sampling error within which
we want to estimate µ with 100(1 –)% confidence.
The sampling error (denoted SE), then, is equal to
the half-width of the confidence interval.
Sample Size Determination for 100(1 – )
% Confidence Interval for µ
1.645 45
2 2
(z 2 )
2 2
n 219.2 220
(SE) 2 5
2
Sample Size Determination for 100(1 – )
% Confidence Interval for p
(Z 2 ) pq
2
1.645 .5 .5
2
n 3006.69 3007
(SE) 2 .015 2
Thinking Challenge
You work in Human Resources at Merrill Lynch.
You plan to survey employees to find their
average medical expenses. You want to be
95% confident that the sample mean is within ±
$50.
A pilot study showed that was about $400.
What sample size do you use?
Sample Size Solution*
(z 2 )2 2
n
(SE)2
1.96 400
2 2
50
2
245.86 246
Confidence Interval for a
Population Variance
Confidence Interval for a
Population Variance
Conditions Required for a Valid
Confidence Interval for 2
n 1 2
s 2
n 1 s 2
22 21
2
2
349.874 253.912
57.30 78.95 2
Key Ideas
Population Parameters, Estimators, and
Standard Errors
Mean, µ x n s n
Proportion, p p̂ pq n p̂q̂ n
Key Ideas
Population Parameters, Estimators, and
Standard Errors
Confidence Interval: An interval that encloses
an unknown population parameter with a certain
level of confidence (1 – )
µ – Mean, Average
2 - Variance
Key Ideas
Commonly Used z-Values for a Large-Sample
Confidence Interval
Estimating µ: n z 2 SE
2 2
2
Estimating p: n z 2
2
pq SE
2
Key Ideas
Finite Population Correction Factor