Environmental

Protection Campaign
1. FareShare: raising funds to deliver food during a time of
national crisis

At a time of national crisis, we offered our skills to help scale

impact and support those most in need. In April, we worked
alongside FareShare to launch a campaign calling for donations
and new volunteers to distribute food to vulnerable people. 
Our Greenhouse team mobilised in just three days to create and
launch a campaign to profile the work of FareShare and
issue the call for help. We provided a press office
function, coordinated media interviews, created social media
graphics and worked with celebrities to promote the campaign.  
FareShare’s campaign, which resulted in extensive media
coverage across the UK, generated an additional £200,000 of
funding; enough to provide 400,000 meals for vulnerable
children across the UK. Greenhouse was also honoured to
receive a PR week award for this campaign: 
Best Ethical or Good Cause Initiative During the Coronavirus Crisi
s
.  
 2. Vitamin N: helping the
nation connect with
nature during lockdown  

Connecting to nature is proven to increase both physical and mental wellbeing. At

a time of national crisis and lockdown, a coalition of the UK’s leading nature,
environment and mental health organisations came together to
launch a campaign to help people experience nature and wildlife from within their
homes. Campaign activities include the RSPB’s birdsong radio, the Wilderness
Foundation’s Badger Cam and an Easter-themed nature hunt from Jordans
Cereals. 
Greenhouse provided pro bono support to launch this campaign and
help encourage people to get their daily dose of Vitamin N during lockdown, even
if it has to be through a window. The campaign achieved more than 270 pieces of
media coverage, reaching an estimated online readership of over 1 billion.
Highlights included BBC Newsround, The Telegraph, Evening Standard, iNews and
the Mirror, and more than 150 regional newspapers and local radio. 
By uniting as one voice and bringing together a group of leading charities in one
campaign, millions of people had access to more than 100 ideas to connect with
nature, inspiring people to think about what makes them happy and to try new
ways to bring nature into their home. 
3. Mock COP: supporting youth climate activists globally to challenge
global leaders 
The crisis may have also caused COP26 to be postponed in
2020, but youth activists around the world decided the climate
crisis couldn’t be. In November over 330 youth delegates from
more than 140 countries came together to host a two-week
alternative to COP26: for the youth and by the youth, to stress
the importance that climate change will not wait.  
Greenhouse supported the Mock COP with a PR and digital
campaign to amplify the voices of the youth activists on a
global scale, putting pressure on world leaders to listen to
those most affected by the climate crisis. We secured over 400
pieces of coverage including Thomson Reuters, CNN, MTV and
BBC World Service, and ran a successful social media campaign
promoting celebrity, climate activist and COP26 team
member partnerships. As a result of our work with Mock COP,
the Italian government asked to speak to youth delegates, and
the UNDP reviewed the ‘impressive’ legal treaty, which will be
discussed within UN departments. 
 4. SHE Changes Climate: campaign for women leadership on
COP26  
The UK COP26 leadership team is predominantly male and is not transparent about positions held.
Equal representation is vital for the team, the success of the conference and for the planet. More than
400 leading women, from scientists and lawyers, to academics and celebrities, to politicians and
campaigners, signed a letter to UK Government calling for 50:50 representation on the leadership
team for COP26. 
Greenhouse supported the launch of SHEChangesClimate which was covered by multiple top tier news
outlets, including BBC Newsnight, Reuters, Financial Times, BBC, Radio 4 Woman’s Hour, The Sun,
Euronews and Marie Claire, with a total readership of over 900 million. During the first week of its
launch, the campaign met with the President of COP26, Alok Sharma MP, and engaged with multiple
high-profile individuals interested in providing support beyond the letter to demand gender balance.   
 5. London Climate Action Week: bringing together London to drive
climate action 
London Climate Action Week (LCAW) is an annual global event bringing together a world leading array of
climate professionals and communities as they discuss and share solutions to climate change. In 2020, we
supported London Climate Action Week Digital in July and London Climate Action Week 2020 in November. 
We delivered an integrated communications campaigns for both events, including digital, social, film and
media to galvanize support for LCAW and its participants. We engaged with and promoted all 278 events
from LCAWs social channels, pitched to journalists and supported stakeholders, leading to 227 pieces of
media coverage. 
6. IUCN Bonn Challenge: restoring communities through
reforestation
Every year we lose 13 million hectares of forest, equivalent to the size of England. 
The Bonn Challenge is the world’s largest restoration initiative, created by the
IUCN and the Government of Germany, to tackle these challenges. Today, more
than 210 million hectares of degraded or deforested land has been pledged to be
restored from 61 countries, eight states and five associations. 
To celebrate and increase ambition, Greenhouse launched a global 24hr digital
event that included live panels, short films, a report, media coverage and a social
media campaign. The rich content demonstrated the huge impact of forest
landscape restoration and called for governments to ramp up restoration
commitments to meet climate, biodiversity and land degradation goals. 
Media across the world covered the story, including Sky News, BBC World,
Euronews and Reuters, with a reach of 9.73 million. The campaign hashtag
(#RestoreOurFuture) also had a reach of 9.7 million with more than 70 countries
taking part in the digital event online, from Bangladesh to the US. During the
event, major government spokespeople reported forest landscape restoration as
the best way to tackle health, biodiversity and climate crisis, and the US and
Pakistan increased their pledges during the event. 
7. Good Energy: youth orchestra creating music to
raise awareness of the earth’s resources

o mark 2020’s Earth Overshoot Day, Greenhouse devised

a powerful campaign to raise awareness of young
people’s desire to protect the planet and work in the
green economy. 
We transported an orchestra of young musical activists
to Delabole windfarm in North Cornwall to provide a
musical spectacle that would create impactful visual
assets and generate media cut through to spread the
importance of Earth Overshoot Day.  
The campaign secured over 220 pieces of coverage,
including Forbes, Sky News, Daily Mail, The Sun,
Yahoo, EuroNews and ClassicFM , as well as three in-
depth profile interviews, with a combined readership of
over two billion. The campaign provided clear evidence
that the arts are crucial to communicating, promoting and
driving climate action, and we are committed to
continuing our support for the arts into 2021 and
beyond. 
 8. GRIDSERVE: launching the UK’s first Electric Forecourt for EV cars 
In December, GRIDSERVE opened the doors to the UK’s first ever Electric Forecourt® in Braintree, Essex, paving the way for
mass electric vehicle (EV) adoption well ahead of the recently announced 2030 ban on petrol and diesel vehicles in the UK. 
Powered by 100% renewable energy and capable of adding 200 miles of range to 36 EVs simultaneously every 20 minutes,
GRIDSERVE’s futuristic Electric Forecourt® represents a bellwether for the massive expansion of net zero carbon EV
charging infrastructure. 
Greenhouse has worked closely with GRIDSERVE as it has turned its ambitious vision into a reality. The opening campaign
achieved more than 600 pieces of media coverage, including The Times, Guardian, BBC, Independent, Telegraph, Daily
Mail, Bloomberg, CNBC and Forbes. Overall, the coverage reached over 2.1 billion people, and positioned GRIDSERVE as a
leading player in UK EV charging infrastructure, helping to attract new partners, investment and political support which will
all be key to delivering their vision of building over 100 Electric Forecourts® across the UK in the next five years.  
9. RSPO: driving understanding and uptake of sustainable palm oil
While palm oil may be a controversial ingredient, the Roundtable on Sustainable Palm Oil (RSPO) is
working hard to drive responsible practices in the industry. Through strict standards that prohibit
deforestation and exploitation, it aims to make certified sustainable palm oil the norm. 
To demystify this complex topic among consumers in the UK, US and Australia, Greenhouse teamed
up with an illustrator and a motion graphic designer to develop an impactful series of animated
videos and assets. The creatives were released throughout a 15-day social media challenge on
Instagram, Facebook and Twitter. With a reach of 1.2 million people and over 107,000 video views,
the campaign brought the sustainable palm oil story to life and empowered consumers to do their bit
to help the rainforest and people in producing regions. 
10. EIT Food: showing how COVID-19 impacts sustainable
eating habits
The food sector faced immense pressures in 2020, and the race to net zero is more reliant
on emission reductions within the food system than ever before. 
Greenhouse has been working with EIT Food, Europe’s leading food innovation initiative,
to scale impact and promote collaboration in the transformation of the food system to
become healthier, more sustainable and trusted.  
In 2020, we supported EIT Food with campaigns such as their annual Venture Summit and
Future of Food Conference, as well as the launch of their funding initiatives for start-
ups during the pandemic; the COVID-19 Bridge Fund and 
Rapid Response Call for Innovation projects. Most recently, our media and digital teams
supported EIT Food and Aarhus University to publish a report, visual assets and supporting
content about how COVID-19 has changed consumer eating habits across Europe.  
The study of 5,000 consumers across 10 countries revealed that impacts could last well
beyond the pandemic, opening a window of opportunity for the food sector to innovate
and support the green and just recovery. Our outreach secured over 80 pieces of coverage,
including articles in the Guardian, the Washington Post and the Telegraph, and provoked
discussions on social media about the future of food and food system resilience.  
 11. PEFC: showing the relationship between forests and fashion 
Fashion follows the seasonal cycle of nature, yet it is looking to reduce its environmental impact by searching for
sustainable material alternatives. Greenhouse worked with PEFC to demonstrate how natural and renewable forest
fibres can be part of the alternatives providing they are responsibly sourced from sustainably managed forests. 
The Fashions change, Forest stay campaign built demonstratable awareness and engagement amongst target
companies including Nike, Ralph Lauren and Adidas. Media coverage secured in 10 top trade publications across
the globe, including EcoTextile News, Just Style, Fibre2Fashion and Global Textiles. The hashtag
#FashionsChangeForestsStay reached 246,500 users and the campaign animation achieved 39,000 views. The
campaign creative was also positively received by stakeholders and recently featured in leading creative industries
publication, Creative Boom. 
12. Insure our Future: campaigning to make coal uninsurable

Lloyd’s of London is the world’s most high-profile insurance marketplace –

and one of the worst insurers of environmentally destructive fossil fuel
projects. If we are to meet Paris Agreement targets, Lloyd’s must
immediately end its cover for coal power plants and mines, and tar sands
pipelines. 
We helped Insure Our Future to co-ordinate a protest action outside Lloyd’s
of London headquarters, urging it to wash its hands of coal and tar sands for
good. We secured widespread national and international media coverage –
including Reuters, New York Times, The Guardian, Daily Telegraph, and
Evening Standard – with photography from the protest shared on the
Reuters picture wire. 
 MEMBER
1. Yarinda Promma 212311060
2. Sawita Dunchat 212311039
3. Mallika Bongkham 212311013
4. Panida Chumma 212311025
5. Kannika Saenkhiew 212311009
6. Subsakul Chianjanthuk 212311043
7. Narumol leelaew 212311018
8. Phacharawan nanpae 212311026
Thank
you