KESHAV

MAHAVIDYALAYA
ENVIRONMENTAL
STUDIES
ENIVIRONMENTAL COMMUNICATION AND
PUBLIC AWARENESS: CASE STUDIES
COURSE: B.Com (Hons.)  SUBMITTED BY- GROUP 10 – Kartik-(10346)
SUBJECT NAME: AECC-EVS Lakshmi-(10364)
Maahir-(10368)
SUBJECT CODE: 72182801  DATE OF SUBMISSION- 4th February, 2022
SUBMITTED TO: Dr. Amit Akoijam

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 WHAT IS ENVIRONMENTAL
COMMUNICATION ?
• Environmental communication is "the dissemination of
information and the implementation of communication practices
that are related to the environment. In the beginning,
environmental communication was a narrow area of
communication; however, nowadays, it is a broad field that
includes research and practices regarding how different actors
(e.g., institutions, states, people) interact with regard to topics
related to the environment and how cultural products influence
society toward environmental issues".

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 NEED
 A billion and a half more people are using and abusing the
environment.
 In the coming three decades this number will approximately double
 If we continue our wasteful ways by 2050 almost 4 billion people will
live in area experiencing severe water stress
 This is the defining moment we should take action on climate change.
 A poll conducted by the WWF in the U.S.A. found that 74% of the
public felt that the problem of warming of the Earth's atmosphere was
either 'somewhat serious' or 'extremely serious’.

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 STAKEHOLDERS
 Citizens and community groups
 Environmental groups
 Scientists
 Corporations and business lobbyists
 Anti-environmentalist groups
 Media and environmental journalism
 Public officials and regulators

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 CASE STUDIES
 The first Earth Day on April 22, 1970, activated 20 million Americans from all walks
of life and is widely credited with launching the modern environmental movement.
 The passage of the landmark Clean Air Act, Clean Water Act, Endangered Species Act
and many other groundbreaking environmental laws soon followed.
 Growing out of the first Earth Day, Earth Day Network (EDN) works with over 22,000
partners in 192 countries to broaden, diversify and mobilize the environmental
movement.
 More than 1 billion people now participate in Earth Day activities each year, making it
the largest civic observance in the world.

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The conservation ethics and
traditional value systems of
India

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In ancient Indian tradition , forests have been associated with
the name of god and goddesses , both in Hindu religion as well
as in tribal culture. For example-
 Ficus religiosa,the people tree, is venerated and is not to be
cut down.
 The Banyan tree in some regions tying a thread around it as a
symbol of respect.
These traditionally protected forest, their exploitation controlled
through local sentiment.

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Case of Manesar village,Gurugoan
Shashi Mehta

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Environmental Communication And
Public Awareness: Case Studies

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 Social/Symbolic constructions of
environment:public health and urban pollution

 In her eloquent book ‘Silent Spring’ (1962)

she pointed out the consequences for human
health from insecticides like DDT

 She warned that modern agribusiness had armed itself with the most
modern and terrible weapons and that in turning them against the insects it
has also turned them against the earth
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Social Constructions of Environment
 On the eve of 21St century, activist Julia ‘butterfly’ hill voiced a quite
different view of humans relationship with the environment while she lived
for 2 years high in the branches of an ancient redwood tree to prevent loggers
from cutting it down.

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Social Constructions of Environment

Guerrilla gardening as a form of protest or direct action. This

practice has implications of land rights and land reform, aiming to
promote reconsideration of land ownership in order to assign a new
purpose or reclaim land that is perceived to be in neglect or misuse

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 Media and Environmental Journalism
The concept of citizen journalism is based upon public citizens “
playing an active role in the process of collecting, reporting,
analyzing and disseminating news and information.

In 2005, was launched in France AgoraVox.

It became shortly after the first participative journalism website in
Europe.
More than 1 million users, the second news information source after
Le Figaro.
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 REFRENCE
https://www.slideshare.net/umbbX1/social-awarenessc
ommunicationstrategiesconcerningenvironmentalissues
-successfulcase-studiesa2014finale
Wikipedia
Google
YouTube

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THANK YOU

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