RATING SCALE

Chapter of Measurement Scale

Hendy Tannady
Teammates: Lorienel D. Madeloso, Dynnith Suaberon, Kenneth A. Anino, Neil B. Bolano
Ateneo de Davao University
 01 Simple 02 Likert Scales
Attitude
Scales

03 Semantic 04 Multiple Rating

Agenda Differential List Scales
Scales
Infographic
05 Staple Scales 06 Constant-Sum
Scales

07 Graphic Rating
Scales
Simple Attitude Scales
Simple Attitudes Scales

also called a
dichotomous scale
 Simple Attitudes Scales

When there are multiple

options for the rater but only
one answer is sought, the
multiple-choice, single-
response scale is appropriate.
 Simple Attitudes Scales

A variation, the multiple-

choice, multiple-response
scale (also called a checklist).
 Simple Attitudes Scales

S imple attitude scales are

easy to develop, are
inexpensive, and can be
designed to be highly specific.
Likert Scales
Likert Scales

is the most frequently

used variation of the
summated rating scale
Likert Scales

Has many advantages

that account for its
popularity
It is easy and quick to construct. Conscientious researchers are careful
that each item meets an empirical test for discriminating ability between
favorable and unfavorable attitudes. Likert scales are probably more
reliable and provide a greater volume of data than many other scales.
The scale produces interval data.
Likert Scales

Involved a procedure
known as item analysis.

In the first step, a large number of statements were collected that

met two criteria:
1. Each statement was relevant to the attitude being studied;
2. Each was believed to reflect a favorable or unfavorable
position on that attitude.
Semantic Differential Scales
Semantic Differential Scales

measures the
psychological meanings
of an attitude object
using bipolar adjectives.
Semantic Differential Scales

Osgood and his associates

developed the semantic
differential method to measure
the psychological meanings of
an object to an individual
Semantic Differential Scales
Semantic Differential Scales
Multiple Rating List Scales
Multiple Rating List Scales

measures the
psychological meanings
of an attitude object
using bipolar adjectives.
Multiple Rating List Scales
Staple Scales
 Staple Scales
used as an alternative to the
semantic differential, especially
when it is difficult to find bipolar
adjectives that match the
investigative question.
Constant-Sum Scales
Constant-Sum Scales

A scale that helps the

researcher discover
proportions.
Constant-Sum Scales
Graphic Rating Scales

O riginally created to
enable researchers to
discern fine differences.
 Thank You
Measurement &
Measurement Scale

Lorienel D. Madeloso, Dynnith Suaberon, Kenneth Albert Anino, Hendy Tannady, Neil Bryan Bolano

Research Methodology