AMUL – THE TASTE OF INDIA

PRODUCTION SYSTEM

Group Members :

• Prabhat kumar Panjiyar

• Alok k
• Shashank K G
• Ulthi Gautham
• Reddy Akkamma Bharath
Production system :
Production system may be defined as, The methods, procedure or arrangement which
includes all functions required to accumulate gather the inputs, process or reprocess the
inputs, and deliver the marketable output goods.

Types Of Production Systems:

1. Job Shop
2. Batch Flow
3. Operator Paced Line Flow
4. Equipment Paced Line Flow
5. Continuous Flow
6. Flexible Manufacturing System
AMUL: The Taste Of India

Production system – Batch flow

Production Layout - Process Layout
AMUL: The Taste Of India

• Amul is an Indian dairy cooperative society, based at Anand in the Indian state of Gujarat.
Founded in 1946, it is cooperative brand managed by a cooperative body, the Gujarat
Co-operative Milk Marketing Federation Ltd.

• (GCMMF), which today is jointly owned by 36 lakh (3.6million) milk producers in Gujarat,
and the apex body of 13 District Milk Unions, spread across 13,000 villages of Gujarat.

• Amul spurred India’s White Revolutions, which made the country the world’s largest
producer of milk and milk products.
Production process :

1. Collection of milk
2. Electronic milk test
3. Methyline Blue Reduction Test
4. Pasteurizing
5. standardizing
6. Separation Process
7. Quality Check
8. Packaging Process
Strategies for Growth

1. Product portfolio
2. Innovation
3. Pricing Strategy
4. Efficient Supply Chain Management
5. Advertising Campaign
Supply Chain Management
Trends

• ‘Irreversible’ consumer trends to help sustain Amul’s Product

• Amul’s E-commerce Sales more than Doubled during lockdown.