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• Sensory information
• Includes vision, hearing, smell,
taste, touch balance, body position,
movement, pain, and temperature
• Absolute threshold
• Messages that are presented below
the threshold for conscious awareness
are called subliminal messages.
• Difference threshold
Perception
Note the optic nerve, optic chiasm and the pathways to the occipital lobe, where
visual sensations are processed into perceptions
Visual Information in the Brain
Temporal Place
• Frequency is coded by the • Different portions of the basilar
activity level of a sensory membrane are sensitive to
neuron. sounds of different frequencies
• Place contributes to pitch
• Applies to frequencies of perception for frequencies under
up to 4000 Hz 4000 Hz.
• Much higher frequency sounds
can only be encoded using place
cues.
Sound Localization
• Deafness
• Congenital deafness
• Conductive hearing loss
• Sensorineural hearing loss
Taste
Molecules from the food and beverages we consume dissolve in our saliva
and interact with taste receptors on our tongue (below) and in our mouth
and throat
Smell
The brain creates a perception that is more than simply the sum
of available sensory inputs
Figure-Ground Relationship
The Gestalt principle of proximity suggests that you see (a) one
block of dots on the left side and (b) three columns on the right
side
Similarity
• Crossmodal phenomena
• Double flash illusion
• Ventriloquism effect
Why Do Psychologists Use Illusions?
Perception scientists create illusions to explore perception, what parts of the brain
are involved in interpretation of the illusion, and what variables increase or diminish
the strength of the illusion.
Practice Question