BLACK HAT SEO AND IT'S

TECHNIQUES

PRESENTED BY TEAM 1:
SAGAR JAIN (2001040001)
ASHIRVAD(2001840005)
TANYA SHRIVASTAV(2001840007)
SHAKSHI GOLA(2001840001)
 WHAT IS BLACK
HAT SEO?

 Set of  practices/techniques

 Increase site or  page's rank 

 Violate search engine's terms of service.

 Illegal
 CONTENT
AUTOMATION

• Process of creating automated

content
• In less time more content
• Less human effort
• Violate search engine guidelines
• Incorrect, misspelled
information
• Not a quality content.
https://youtu.be/WvHWhX
k0D5s
   SNEKY
REDIRECTION

• Redirection to something
significantly different.

• Different redirections for mobile

and laptop/desktop.

• Illegally generating traffic.

• Increase in page rank and traffic

 ARTICLE
SPINNING
 Making small changes in copied
articles.

 Usage of different online tools.

 Generation of many articles

eventually of same meaning.

 Useless for keen readers.

https://rewritertools.com/
article-rewriter
 HIDING TEXT
AND LINKS
Life is beautiful

-> Hidden from user but seen by crawler.

-> Crawler read those keywords.

-> It mislead the crawler.

-> It may increase the rank.

-> It violets search engine rules.

THANK YOU