Confidential

Rin Chef KV Brief

21/09/2020
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BRIEF

Adapt Global provided KV for Bangladesh

Deadline:
30th September

Task:
1. Craft Timelines for the 3 options
2. On option & timeline approval create a localized KV

Platforms to use KV:

3. Digital
4. POSM
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Global Provided KV
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GENERAL COMMENTS

• Main Message: “Nijer Sherata Dekhabar jonno, Shera Rin”

• Reason to Believe: “Bright Lock technology”
• Adapt Global Provided KV
• Keep the theme of Rin Chef TVC including color treatment
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Option 1 (CG based)

• Make Functional KV with pack shot and Cloth CG

• KV must be in sync with the new TVC
• Evaluate bright background similar to Chef TVC
• No need to show Protagonist & food

REFERENCE
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INSPIRATION
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OPTION 2 (Photoshoot)

1. Replace Protagonist with local model. Appearance

must be more well kempt
2. Pack on Focus (visual hierarchy 1)
4
3. Bright White Dress in focus (visual hierarchy 2)
1 4. Text on Focus (visual hierarchy 3)
5. Defocus food. Food must blend with environment.
6. Drop the emojis

2 Other
7. Integrate Chef TVC ambience in the background
6 3

5
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OPTION 3 (Photobank)

1. Replace Protagonist with existing model Sarah. Use

image from Photobank
2. Pack on Focus (visual hierarchy 1)
4
3. Bright White Dress in focus (visual hierarchy 2)
1 4. Text on Focus (visual hierarchy 3)
5. Defocus food. Food must blend with environment.
6. Drop the emojis

2 Other
7. Integrate Chef TVC ambience in the background
6 3

5
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THANK YOU!