PRESENTATION ON NEW

PRODUCT PRICING
DECISION & PRICING
LINING
 GROUP MEMBER
 NANDANI JAISWAL
 SUSMITHA LAMA
 SAGAR KUWAR
 RAJEEV SINGH
 RAKISHA NAUPANE
 ROSHNA KHANAL
 PRASHNA SHRESTHA
 SUJIT CHAUDHARY
 SUNITA POUDEL
 SANDESH GHIMIRE
NEW PRODUCT PRICING DECISON

1)MARKET SKIMMIMG PRICING

It is Price Strategy In Which Marketers
set a relatively high initial price for a product at first,
than lower price over the period.
 Eg: Price of Apple product at lunch period.
2)MARKET PENTRATION PRICING
The price of new product is fixed
much lower than expectation of target market.
Example : mainly android phone company like MI,
Oppo, Realme etc.
Pricing lining

 It is Strategy of setting number of price level within a

product line to carter preferences of different customers.
 Eg: Maruti company set different price level of their
car.
PRICE ADJUSTMENT DECISON
1)Discount and allowance pricing
A)Discount
The straight reduction in price on purchasing during
slated period of time.
i)Quantity discount
ii)Trade discount
iii)Cash discount
iv)Seasonal discount
 B)Allowance policy
Allowances are the reduction in list price to
achieve a desired objective . Pramotional allowance are
provided to reseller who participate in promotional
Campaign.
Segmented pricing

 Selling a product or service at two or more prices , where the

difference in price is not based on differences in costs.
 Customer segment pricing
 Product form pricing
 Location pricing
 Time pricing
Psychological pricing

 Psychological pricing is attempt to select prices that have some

kind of emotional appeal for the customers.
 Odd or even pricing
 Customarcy pricing
 Prestige pricing
 Superficial discounting
 Promotional pricing
 With promotional pricing , companies will temporarily price
their products below list price sometimes even below cost to
crate buying excitement and urgency.
 Loss leaders
 Special event pricing
 Cash rebates
 Low interest financing
Geographical pricing
 Geographical pricing policy involves a decision on how freight
costs are adjusted on the price.
 F.O.B
 Uniform delivered price
 Zone delivered price
 Basing point pricing
 Freight absorption pricing
 International pricing

 Companies that market their products internationally must

decide what price to charge in the different countries in
which they operate.
Eg:BATA Company sells its shoes at relatively same price
in South Asia.