Sparky Consulting Organizational Assessment and Recommendations to the

Agenda:
● Welcome

● Organizational Structure

● Company Leadership

● Environmental Analysis

● Competitive Advantage

● Recommendations

● Conclusion
Organizational Structure
Leadership
SWOT Analysis
Strengths Opportunities

● Brand Recognition ● Increasing demand to be CPR certified for aging population

● Longevity ● Heart Disease is #1 Cause of Death in the U.S.
● Positive public opinion ● Rising cost of healthcare due to cardiovascular disease
● Legitimacy ● Increased demand for healthy foods

Weaknesses Threats

● Limited amount of employees ● Uncertainty due to pandemic

● Can’t assist third-party events ● Technological changes
● Controversy over healthcare guidelines ● Government Stipulations
● CEO and chief staff paid exorbitantly ● American Red Cross and other health-related non-profits
Environmental Analysis

Porter’s Five Forces:

● Threat of New Entrants- Low threat

● Bargaining Power of Buyers- High power
● Bargaining Power of Suppliers- Low power
● Threat of Substitute Products- Low threat
● Industry Rivalry- High level
● Target Market: donors and consumers
● Competitive Advantage Strategies: Semi-annual events, CPR classes, mentorship
Recommendations:
● Getting other companies’ to get their employees to volunteer for American
Heart Association

● Marketing to those that don't want , or wouldn't have thought to

volunteer

● Marketing to those that want to volunteer, but don't

● Appealing to young adults, or parents with kids

Company Volunteer Programs

1. Volunteering is the second most important component of employee engagement programs

2. Number one motivation for workplace donors
3. Benefits to Company to get their employees to volunteer:
1. Improvements in recruiting and retention
2. Employee satisfaction
3. Leadership and skill development
4. Brand value
5. Innovation
6. Community relationships
7. Employee health
Marketing to Prospective Volunteers
● Builds resume for your job search

● Build skills- Leadership, Event Organizing, Collaboration on virtual platforms

● Companies look favorably on those that volunteer when looking for a promotion
Appealing to Prospective Volunteers

● Volunteering connects you to others.

● Volunteering is good for your mind and body.

● Volunteering can advance your career.

● Volunteering brings fun and fulfillment to your life.

Appealing to Young Volunteers

● Build college resume, and application

● Become a student leader and event organizer

● Learn how to recruit others for events

● Earn scholarships through volunteering

To Conclude:
Any Questions?
References
American Heart Association. (2021). Resuscitation quality improvement program (RQI). https://cpr.heart.org/en/cpr-courses-and-kits/rqi

American Heart Association and Nonprofit Advocacy: Past, Present, and Future A Policy Recommendation From the American Heart Association. (2011, April 22).
American Heart Association. https://www.ahajournals.org/doi/full/10.1161/CIR.0b013e31820a5528

Fisher, A. (2016, June 28). Here's why you should put volunteer work on your resume. Fortune. https://fortune.com/2016/06/28/volunteer-work-resume/.

Robinson, L. (2021, April 19). Volunteering and its Surprising Benefits. HelpGuide.Org.

https://www.helpguide.org/articles/healthy-living/volunteering-and-its-surprising-benefits.htm

Rominger, A. (2021, April 7). Why Volunteer? 7 Benefits of Volunteering that Will Inspire You to Take Action. Grow Ensemble.

https://growensemble.com/why-volunteer/

Volunteering, and Employee Engagement. (2021, April 19). America’s Charities. https://www.charities.org/matching-gifts-volunteering-and-employee-engagement