Strategic Integration of

Organisation vision-HR vision

Presented By Group 01-

Basta Beshra (320SM1003)
Lalatendu Mohanty (320SM1010)
Ankit Kumar Panda (320SM1012)
Aditya Singh (320SM1020)
Nivedita Mohanty (320SM1024)
Shruti Ramsaha (320SM1027)
 Contents
Introduction

Linkage of HR strategy to organisational strategy

Integration of company and HR vision of

companies and strategies-

TATA Steel- Company vision-HR vision

Amazon- Company vision and HR vision
Apple- Company vision and HR vision
Dell- Company vision and HR vision
Airtel- Company vision and HR vision

Conclusion
 Introduction
 Organisation vision- Optimal, inspiring in nature.
Describes desired future function of company in terms of
value.

According to Sullivan & Harper, 1996-well defined

organisation vision establishes both long and short term
goal and motivate leader as well as followers in
implementing change and strengthening adaptive
mechanism

Streamlines business operation, inspire and create up

thrust for employee efforts

Express value of key stakeholder to its organisation

Purpose- Act as north pole star to drive organisation to

achieve desired state. Aiming for long term with impact
of new technology, changing market conditions.
 Linkage of HR-Organisational strategy
 Purpose- Well researched and presented organisational
strategy is blue print of business operation and makes
business sensible

Strategic Alignment of HR

Delivering HR strategy

Effective training and development

Improved recruitment and retention

HR drives strategy

HR Strategy Plan- Identify future HR needs, Consider

better HR capabilities, Identify future needs and present
capacity and formulate gap strategy
Integration of Organisation vision-HR vision
“We also make
tomorrow”

“Steered by TATA Group values and

committed to a better future”
 Organisation vision-TATA Steel
“TATA Steel aspires to be global industry benchmark of value creation and corporate
citizenship. TATA steel strives to strengthen India’s industrial base through effective
utililization of staff and material. Continuous improvement in our product and service
portfolio, along with success in value creating initiatives for customers, has led to the
Company’s unique position to serve domestic markets”

TATA Steel Vision

Value creation
Diverse and Global steel and corporate
inclusion industry citizenship

Innovative Uniform policy

Safe work place process approach

TATA Steel accelerated company diversity and inclusion concept by

launching MOSAIC diversity group, 2015. It has vision to be
recognized as one of most innovative enterprise in by-product
division.
 TATA Steel- HR vision
“TATA Steel HR vision is to be world class organisation that respects unique individual
to create diverse and inclusive atmosphere”
TATA Steel launched WINGS, LGBTQ+
LGBTQ+ Employee resource group and rolled HR
policy in 2019

Annual satisfaction survey for migration

Employee worker, health management workshop,
welfare good living condition, weight
management program, aerobic class

Health and Bi-annual holistic health check up,

well being annual extensive investigation, doctor
at door step initiative
Setting high
standard for High quality standard, mobi safe
healthy life application

Employee Fostering team work, nurturing talent,

motivation enhancing leadership

Family Muskaan creches, Rewards and

celebration recognition
Integrating Organisation vision-HR vision
Integration vision
LGBTQ-Diverse and Inclusion
Value creation and
organisation citizenship with
employee motivation
Safe work place by developing
high standard for life
Family celebration to create
organisational citizenship and
motivation
Innovative process approach
by recruiting high skilful
employee
HR Strategy
WINGS LGBTQ+ employee resource
group were provided all sort of benefits
as per HR policies rolled in 2019
Improved recruitment and retention,
HR drive strategy, effective training
and development-vendor management,
360 º feedback, competency mapping
Better delivery of HR strategy- Mobi
safe application allows employee to
report any unsafe condition in work
place
Rewards and recognition acts as HR
driven strategy to motivate and boost
employee skills, TATA Ideation
challenge
Improved recruitment and retention
strategy fosters efficient individual,
technology tool kit, sabbatical leave,
SMART plan, HRIS
Integration of Organisation vision-HR vision

Work hard. Have fun. Make history

 Organisation vision- Amazon

“To be Earth’s most customer-centric company, where

customers can find and discover anything they might
want to buy online.” 

●
● International leadership in ecommerce market, Global
Global Reach expansion, market penetration, market development
(generic and intensive growth strategy)

Customer centric ●
● Customer as stake holder in retail business
approach online, CSR strategy for stakeholder

Widest selection ●
● Broaden product mix, Efforts for contribution to
business growth and make company more attractive to
of product target customer

Amazon
• Part of Amazon Corporate LLC Group
subsidiary health and welfare plan
 HR vision
“We help our employees build successful futures for themselves through industry
leading wages and other compensation. Taking care of our employee’s health and
wellness is a priority”

Amazon
HR vision

Drawback- More customer focused compared to

employee focus, non inclusion of diversity group
Integrating Organisation vision-HR vision of
Employee health and welfare plan
Functional benefits Benefits details
Medical plan option available for employee and
Health Benefits family member, health savings account, dental
and health plan
Investment goal basic life, accidental death
Financial security insurance, short term and long term disability
benefits, restricted stock units
Financial counselling, help in event of life
threatening disease, free 24/7 employee
Support network assistance program to employee, online
support for parents having disabled children,
Sabbatical leave, SMART Plan
Maternity and parental Fully paid maternity and parental leave option,
leave, time off paid time off for employee for refreshment
Career choice program Skill boost program by incurring 95% of
tuition cost charge
Training & Vendor management, 360 º feedback,
Development, competency mapping, ideation events
Recognition
Integrating Organisation vision-HR vision

“Think Different”

“To make the best products on earth, and to leave

the world better than we found it ”
 Organisation vision-Apple Inc.
“ We believe that we are in face of earth to make great product and that is not
changing”-delivering quality product for clients

Innovation Integration Market specialization

Vision & values Description

Global Presence International presence among 25 countries,506 outlets (Feb 2019)
Technology and Align company success in the computer technology, consumer
Product innovation electronics, and online digital services industries
Education Partnership with Connect Ed, donates product to students and
school, teaching and learning solution ($100 million)
Environment Recycle product to reduce carbon footprint, circular economy
Inclusion of diversity Delivers product to different region, culture, ethnicity, gender.
Hence require diverse group to ease delivery process
Supplier Creating quality product, conducive environment and safe work
responsibility place for employee
Privacy Product is designed to offer security to user of control sharing
information (Ex- Face and Touch ID security feature)
 HR vision-Apple Inc.

“In dynamic business environment, HR practices, process and

techniques is an indeed approach used by the organisation to
evaluate and retain creative workforce”

Apple
HR vision

Diversity and
Equal employment
opportunity

Employme Organisatio
nt Welfare nal culture

Potential
network
Integrating Organisation vision-HR vision

Integration vision HR Strategy

Fostering balanced talent Creating potential network and providing
management for product opportunity to efficient talent to cater
innovation development in product innovation, 360º
feedback
To accelerate delivery service, Apple
Diversity Inclusion focuses on diversified customer base
which ultimately requires diverse
workforce to deal
Created various recognition and ideation
Employee recognition and programme for experienced and young
rewards professionals to accelerate product
innovation
Safe work place for Creating conducive environment and safe
employee work place for employee
Employee welfare to drive Providing various health plan scheme,
innovation excellence Insurance, paid leave, technology tool kit,
sabbatical leave, SMART plan, HRIS
Integration of Organisation vision-HR vision

“The Power to do more”

“Provide structurally and functionally efficient computers to visually

impaired individuals globally”
 Organisation vision-DELL Technology
“It’s the way we do business. It’s the way we interact with the
community. It’s the way we interpret the world around us– our
customers’ needs, the future of technology, and the global business
climate. Whatever changes the future may bring our vision — Dell
Vision — will be our guiding force. So Dell needs full customer
satisfaction. In order to become the most successful computer
company, they need the newest technology and loyal customers”

Community Global Sustainable

Employee
Interaction growth
Leader
●
Unique ●
Diversity and
●
Create healthy ●
Recycled
customer
relationship with
service
product Inclusion
stakeholder ●
Carbon footprint
(customer, ●
Customer loyalty
●
Employee
reduction
community, base ●
Social Impact welfare and
investor) ●
Innovation in
●
Delivery of quality bond leadership
product
technology product
technology
●
Circular ●
Safe work
and services
 HR vision-DELL Technology
“At Dell Technologies, all leaders are innovation pioneers, driving the
technological revolution forward. Together, and as individuals, passion drives
every idea, concept and solution created”

Employment Efficient leadership skill

Diversity and Inclusion, through training and
welfare, safe work organisation culture
place development

Vision scope Description

Corporate-regional Global education planning, financial management,
operation reporting, process, infrastructure
Dell learning technology Instructional design service, consulting, rapid distribution
services of new learning service
Education services Event management, vendor management, registration,
facilities, administrative service-Dell university
New product training Core training for sales and technology support
group
Program management Develop strategies and aligns with global curriculum to
support strategic initiatives
Integrating Organisation vision-HR vision
Education and
Organisational
training for global Employee
work culture
leadership welfare
and diversity
development

Collaborating learning with Dell’s key business

HR Strategy
●

●
Easy access to learning for employee skill development

Strategic recruitment and selection model to form diverse work force

HR Strategy
●

●
Employee rewards and recognition to foster employee efforts to
achieve operation excellence

●
360º feedback, SMART Plan, Training and development

HR Strategy ●
Develop business based education plan and promote new product
training group to accelerate sales and technology service
Integration of Organisation vision-HR vision

“India’s first 4G Network”

Airtel’s vision is to enrich the lives of their customers. Their

obsession is to win customers for life through an exceptional
experience
 Organisation vision-Airtel
“To be globally admired for telecom services that
delight customers. Enriching lives of millions. We
strive to enhance your experience with us and build
a lasting relationship with you by delivering better
results every time “

Customer centric
Employee trust Global leader approach
(Alive, inclusive,
respectful)

Innovation
Empowering Diversity
technology and
leadership inclusion
services

Openness and Sustainable Safe work

transparency to practice place
stakeholder
 HR vision-Airtel
“ Our values are imbibed in what we do and how we do it”
Alive Inclusive Respectful

Airtel
HR
vision

Employee Better
welfare workplace
and for
benefits employee

Employee Diverse
leadership
and inclusio
motivation n
 Integrating Organisation vision-HR vision

Promotes customer centric approach and ensures safety of

employee work place. Organisational rich culture including
gender diversity and enhancing welfare and benefits

Continuous Bharati Airtel Young Open

observation of team leader program house

Employee Reward and

engagement recognition with HR Intranet
program training program

Managers
Family group Internal Job
communication
meetings posting
forum
 Conclusion

Aligning organisation strategy with HR strategy adds

competitive advantage to business.
Benefits-

Better Employee Less

Better decision
engagement wasted
making
source

Improved self Increased leadership Less

governance credibility and respect customer
confusion

Greater resource Optimistic talent Dynamic

visibility and skills culture